Digital Marketing Specialist - FinTech
Listed on 2026-09-12
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IT/Tech
Digital Marketing, CRM Systems & Management
We are currently supporting a small and medium-sized business that is transforming how it handles financial operations. They’ve built a cutting-edge payments platform that combines digital infrastructure, embedded finance solutions, and smart automation designed for today’s business landscape. They’re now scaling rapidly and deploying AI-powered systems to drive customer acquisition and market growth.
As a Digital Marketing Specialist, you will own the digital marketing agenda — development, optimisation, and automation of digital marketing initiatives. This role is perfect for someone who thrives in fast-paced start‑up environments and wants to build the next generation of marketing systems in an ever‑evolving industry.
Responsibilities- Create and implement Agentic AI solutions for automated content generation, customer lifecycle campaigns, and engagement enhancement.
- Connect AI‑driven workflows with existing CRM systems, analytics platforms, and partnership tools.
- Design and launch marketing strategies that support core business objectives.
- Oversee multi‑channel campaigns spanning email marketing, paid advertising, social platforms, and content initiatives.
- Develop data‑driven customer journeys leveraging AI insights and user behaviour patterns.
- Enhance user onboarding sequences and communication strategies.
- Monitor customer acquisition costs, conversion metrics, funnel efficiency, and user engagement.
- Create automated dashboards and leverage AI for insights generation.
- Collaborate closely with Product, Engineering, Commercial, and Support teams on growth projects.
- Proven track record building or implementing Agentic AI systems or sophisticated automation sequences.
- Familiarity with prompt design and automation platforms (such as Zapier, Make, n8n).
- Minimum 3 years in Fin Tech, SaaS, or high‑growth start‑up sectors.
- Demonstrable expertise in performance marketing, conversion optimisation, CRM management, search marketing, and content development.
- Solid grasp of payment systems, customer verification workflows, and business customer life cycles.
- Entrepreneurial mindset with the ability to deal with ambiguity and execute fast‑paced initiatives.
Salary range: £50,000‑60,000 per annum.
Seniority Level- Mid‑Senior level
- Full‑time
Location:
London, England, United Kingdom.
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