Public Information Officer - External Communications, Marketing and Outreach Division - SF Muni

Overview

Public Information Officer - External Communications, Marketing and Outreach Division at the San Francisco Municipal Transportation Agency (SFMTA). This is a Temporary Exempt, full-time position with two openings, supporting public outreach, communications, and engagement related to capital projects, Muni service changes, and agency programs and policies.

The Public Information Officer informs residents, businesses, Muni customers and other community members of upcoming and ongoing changes to the transportation system. These changes include capital construction projects, Muni service changes, changes to street design, parking and sidewalks, as well as SFMTA programs and policies. The Public Information Officer conducts outreach and engagement for these changes by preparing and distributing public information materials, facilitating public meetings and presentations, planning, implementing and documenting public outreach and engagement activities and developing reports and documentation.

Examples Of Important And Essential Duties

• Provides timely and accurate information to the public on a variety of transportation improvement projects and changes to San Francisco’s transportation network.
• Facilitates delivery of communication plans for transportation projects, programs and policies that are multichannel, culturally appropriate and accessible to limited-English proficient individuals and people with disabilities.
• Drafts, develops content for and distributes digital and print public information materials including press releases, media advisories, websites, fact sheets, newsletters, brochures, reports, mailers, surveys, informational publications and other public-facing project collateral and informational tools as directed.
• Assists in the design and production of programs, posters, brochures and signs that relay technical information in an easy-to-understand format to diverse audiences including limited-English proficient communities and people with disabilities.
• Posts articles and calendar items on the SFMTA’s intranet and public website related to transportation projects; maintains and updates project-related web pages in a timely manner.
• Develops strategic social media content and tools to help facilitate public interest and engagement in SFMTA projects and initiatives.
• Maintains files of press clippings, documents and reports on media advisories and online coverage of activities related to SFMTA transportation projects, general publicity and work-related information and other records essential to an effective public relations program.
• Maintains relationships with stakeholders, advocacy groups and other relevant communities.
• Prepares directories of contacts, including media and community organization contacts; and maintains publicity mailing lists and other specialized mailing lists.
• Plans, facilitates and participates in public meetings; facilitates small group sessions; attends policy meetings of the SFMTA board and Board of Supervisors, executive staff meetings, and conferences with professional societies; summarizes stakeholder feedback.
• Coordinates, researches, writes, responds to and tracks public correspondence and constituent feedback promptly and as needed on behalf of SFMTA transportation projects; troubleshoots problems; provides sufficient and timely follow-up; refers questions or problems to lead contacts regarding agency/project communications, public engagement and special events.
• Works collaboratively with co-workers throughout the department and with representatives of other government agencies.
• Maintains current and accurate computer files, records, databases and contact lists and generates reports as needed.
• Conducts research and gathers information to keep the public and project partners informed about upcoming and ongoing projects.
• Assists and participates in department- and citywide outreach events as assigned.
• Performs other related duties as assigned.

Minimum Qualifications

• Possession of a baccalaureate degree from an accredited college or university; AND

Two (2) years of professional experience in public affairs, public information, editorial, newspaper,…