Public Relations Officer – Community Liaison; Spanish – SF Municipal Transportation Agency

Overview

Public Relations Officer – Community Liaison (Spanish) – SF Municipal Transportation Agency (1314 TPV) – (143381) role description. The position supports development of a comprehensive public participation program and expansion of the agency’s capacity to engage the Spanish-speaking community across San Francisco. The role involves working with internal and external stakeholders to enhance culturally appropriate engagement and address concerns related to MTA projects and/or policies, and representing the agency at external events with the community and key partners.

• Increases participation among stakeholder groups by consulting residences, businesses, and community-based organizations adjacent to proposed changes; conducts linguistically appropriate and culturally relevant outreach to involve stakeholders and high concentrations of low-income and minority populations and solicits public feedback to be incorporated and improve the project, keeping the public informed on how they can influence design and delivery of project proposals.
• Participates in outreach events and activities to promote awareness of SFMTA services, share information and raise awareness about project proposals and their effects on affected communities.
• Develops and implements a comprehensive public participation program for assigned projects.
• Establishes, develops, and maintains relationships with key stakeholders, both internal and external.
• Keeps the public, public officials, advocates, advisory committees, interested organizations and staff informed of the agency’s activities by applying appropriate public participation techniques, reaching out to and engaging individuals and groups and providing information to the media, as necessary.
• Develops and provides presentations to community, staff, or policymaker groups to explain the activities and services of the department.
• Represents the agency at meetings of elected and appointed boards and commissions, executive staff, and conferences; reports to the subdivision head regarding discussions involved at each meeting or conference.
• Drafts, designs, prepares and/or supports the preparation of visual content and communications materials to facilitate the delivery of San Francisco transportation projects, including press releases, reports, social media and presentations for oversight bodies, members of the public and stakeholder communications.
• Prepares correspondence in response to public or other stakeholder inquiries, tracks, and reports on correspondence and constituent feedback trends.
• Maintains relationships with stakeholders, advocacy groups and other relevant communities.
• Maintains and updates computer files, databases and lists of relevant stakeholder groups and committees and generates computerized reports.
• May supervise staff performing moderately complex work.
• Performs other duties and responsibilities as assigned.

How to qualify

• Possession of a baccalaureate degree from an accredited college or university; AND
• Four (4) years of verifiable full-time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.

Substitution

• Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.
• Possession of a master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience.

One year of full-time employment is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.) Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine…