Social Media Strategist

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August 28, 2024 10:45 PM | Dina Alengi Storz (Administrator)

Hop on board at the Utah Transit Authority (UTA) – a major transit agency in one of the fastest-growing regions in the United States! As the Utah Transit Authority (UTA) expands and develops, we need you as our Social Media Strategist.

You will take a key role on our communications and marketing team and take responsibility for the creation and implementation of engaging social media content that will educate, inform, and connect with our riders and the broader public. Your creative vision and expertise will help shape UTA's voice across all social media platforms.

As The Social Media Strategist, You Will

• Develop and implement UTA’s overall corporate social media strategy and calendar and ensures cohesiveness with other UTA (Utah Transit Authority) communications initiatives.
• Develop content and strategic approaches to communicating with riders, the public, and stakeholders through social media platforms to publicize programs, initiatives, events, campaigns, and activities.
• Serve as subject matter expert and resource on social media issues, trends, and emerging technologies.

This job is not eligible for telework. Requires regular and predictable attendance during set daytime hours Monday through Friday in the Salt Lake City UTA Front Lines Headquarters or field assignments.

May require infrequent holiday, weekend, or tasks and event support, with advance notice.

Experience/Education/Training

MINIMUM QUALIFICATIONS

• Demonstrated work experience in the social media field. Demonstrated competency in communications, public relations, marketing, and customer service.
• Bachelor's degree in Public Relations, Journalism, Communications, or related field. candidates with four (4) years of relevant experience will be considered in the absence of a bachelor’s degree.

Knowledge/Skills

• Knowledge of how to attract more followers.
• Familiarity with key social media platforms such as Linked In, X (Twitter), Facebook, Instagram, and You Tube.
• Familiarity with algorithms, trends, and thought leadership on social media platforms for performance and reach
• Excellent written and oral communication skills.
• Excellent customer service skills in responding to user inquiries, comments, concerns, and questions on social media and facilitating online conversations.
• Intermediate proficiency in Microsoft Office, Adobe Creative products, graphic design programs such as Canva, and video editing programs preferred.

Abilities

• Identify, monitor, and report on social media analytics, critical tracking metrics and insights. Spout experience a plus.
• Create engaging text, image, and video content appropriate for distinctive social media platforms and audiences.
• Work with a sense of urgency and expeditiously in a deadline-driven environment.
• Attend various events and capture video and images for social media.
• Develop an optimal posting schedule and editorial calendar considering web traffic and user engagement metrics. Knowledge of boosting and social ad buying a plus.
• Collaborate with cross-functional teams (media, marketing, communications, administrators, departments) to ensure consistent messaging and brand representation across all channels/platforms
• This job requires regular and predictable attendance.

- OR
- An equivalent combination of relevant education and experience.

[UTA reserves the right to determine the equivalencies of education and experience.]

As a full-time Administrative Employee, your Total Rewards Benefits Package will include:

• Health, dental, vision, life/AD&D, short-term and long-term disability insurance (eligible after 30 days of employment), with Flexible Spending and Dependent Care accounts. Choice between Traditional Co-Pay or High Deductible Health Plans for medical coverage. HSA with company match available to employees enrolled in the HDHP. Benefit plans include coverage for domestic partners (eligibility affidavit required for coverage).
• Onsite Health and Wellness Clinics for medical care at no cost to employees, spouses, domestic partners, and dependent children.
• 22 days of accrued paid time off (13 vacation days and 9 sick days), which increases with tenure at UTA.
• 10 paid holidays and two paid (2) floating holidays per year.
• Retirement options - Pension Plan with 5-year vesting schedule and 457 Contribution Plan, available for immediate contributions and company matching.
• Generous tuition reimbursement for higher education, available for any higher education degree (bachelor, master, or PHD). Course of study must be approved prior to enrollment.
• Training, development, and career advancement opportunities.
• Paid parental leave for birth, adoption, and child placement (after 12 months of employment).
• Free transit passes for…