Marketing & Commercial Strategy Manager

Closing Date:
Wednesday 1st July 2026

Location(s):
Birmingham, Bristol or London

Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.

In a fast-moving, highly competitive market, having great products isn’t enough. Success comes from making the right strategic choices—where to play, how to win, and how to deliver sustainable growth.

As a Marketing & Commercial Strategy Manager, you’ll sit at the heart of our consumer business, working across marketing, commercial and consumer strategy to define our long-term direction and translate it into action.

You’ll play a key role in shaping our 2–5 year strategic roadmap, using customer insight, market understanding and performance data to identify opportunities and drive growth. From pricing and distribution through to multi-brand strategy, you’ll help ensure our plans deliver real commercial outcomes.

This is a highly visible role with the opportunity to influence senior stakeholders and drive meaningful impact across the business.

Supporting the development of long-term marketing and commercial strategies to drive customer growth and value.

Using data, insight and performance analysis to identify opportunities, risks and areas to optimise.

Translating strategy into clear, actionable plans across pricing, distribution and go‑to‑market activity.

Building and maintaining a cohesive roadmap of strategic initiatives.

Working cross-functionally with teams across marketing, finance, product and sales to drive alignment.

Tracking delivery and performance of initiatives, ensuring plans stay on track and deliver return on investment.

Influencing senior stakeholders to secure buy‑in and momentum for strategic priorities.

• Experience in commercial or business strategy roles, with a focus on shaping long-term direction and strategic planning
• Strong data‑led decision making and financial acumen, with the ability to translate insight into clear commercial outcomes
• Proven ability to structure complex problems, prioritise initiatives, and influence cross‑functional stakeholders in a matrix organisation

• Experience in telecoms, subscription, or multi‑channel consumer businesses
• Exposure to pricing, distribution or multi‑brand strategy
• Background in consulting or highly strategic roles
• Experience working in large, matrix environments

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.

You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus

• Access to an online private GP 24/7 for you and your immediate family

• Market‑leading paid carers leave with up to 2 weeks off

• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay

• Discounted EE and BT products, including mobile and broadband

• Market leading Pension scheme – 5% from you and 10% from us

• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.