Reputation & Campaigns Insights Manager – FTC

Responsibilities

• Developing our understanding of what drives the Group's Corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns.
• Exploring and embedding new analytical approaches, including AI‑enabled research, social listening, narrative testing and horizon scanning.
• Supporting the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
• Championing insight‑led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‑offs and shape campaign direction.
• Leading on production and delivery of insight projects and supporting the delivery of strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans.

• Strong data analysis and data visualisation skills.
• Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.
• Experience of data storytelling and can use analytics to help influence decision making.
• Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
• A good understanding of various primary research techniques and, most meaningfully, the ability to turn this information into practical insights.
• Experience of social listening and secondary research techniques.
• Experience experimenting and using AI‑enabled insight techniques and translating outputs into clear, trusted advice for senior leaders.
• Knowledge of how political, regulatory, economic, and technological developments can impact our reputational strategy.