PR & Media Executive

Knights is a listed, UK-based legal and professional services business, operating nationwide.

For more than a decade, we’ve done things differently. In 2012, we became one of the first law firms to move beyond the partnership model, and build a professional services business from the outside, in.

By bringing together leading legal and professional experts as one national team, we move quickly, stay close, and bring the right specialists together around our clients – so you they access the depth of the UK’s expertise wherever they are.

We invest in our people through training and a culture that values collaboration over hierarchy – with inclusion, respect, and teamwork at its core.

As our business grows, so do the opportunities. When you join us, you’ll be working in a state-of-the-art environment where you can perform at your best and curate a career path that’s as unique as you are.

We are looking for a PR & Media Executive to help us deliver high-quality written and video content as our business grows.

As part of our PR & Media team, which plays a key role in Brand & Communications at Knights, the PR & Media Executive will work on Knights’ national and regional PR, media relations and content - to ensure we’re known to, and understood by, key audiences.

What we’re looking for ideally is someone with experience in a newsroom or press agency setting, who is also confident producing content for multiple platforms and enjoys speaking to people to unearth stories.

Working closely with our Regional PR & Media Managers, the role is responsible for identifying newsworthy stories and angles that will position Knights, and our people, as an authority on the topics we specialise in.

Unearth stories in our business:

• Research newsworthy stories for outreach. These predominantly come through conversations with one of our professionals across a vast range of specialisms.
• Develop and write press releases, news stories, articles and commentary pieces.
• Translate legal, technical and commercial topics into engaging content for external audiences.
• Support the creation of thought leadership content aligned to key sectors and service lines.
• Create media pack briefing materials.
• Support with content planning for campaigns.

Support our media relations:

• Support the Regional PR & Media Managers with media outreach and journalist engagement.
• Prepare media lists and identify appropriate target publications.
• Monitor media opportunities, journalist requests and breaking news agendas.
• Assist with coordinating interviews, media responses and commentary opportunities.
• Track media coverage and maintain accurate reporting records.
• Build relationships with regional and trade media contacts.

Produce content for multiple channels:

• Capture and edit short-form video content featuring professionals and subject matter experts.
• Conduct video interviews and create engaging social-first content.
• Support the planning and delivery of video content aligned to campaigns, events and business priorities.
• Repurpose written content into video, social and digital formats.
• Support on the preparation of interview questions, filming plans and storyboards.
• Become a trusted partner to our senior professionals
• Build relationships with lawyers across all offices to identify PR opportunities.
• Support lawyers in developing media-facing content and commentary.
• Proactively seek out client wins, market trends and business developments that may generate coverage opportunities.
• Attend internal meetings, events and office visits to uncover stories and content opportunities.

You’ll have:

• You’ll have 3+ years of PR or journalism experience – whether that’s in-house, at an agency or in a media newsroom.
• You’ll have started to build a decent track record of securing earned and relevant media coverage across trade, regional and national outlets.
• You’ll have the ability to frame stories and carry out interviews with strong editorial and news judgement – transforming stories from within the business into worthy coverage
• You'll have a good understanding on how to translate a PR story into video content across a range of channels internally and externally to the business.
• You’ll have some experience in using Adobe Premiere Pro or other relevant video editing software.
• You’ll have confidence in your ability to build trusted, internal relationships across the business, as well as externally with key media stakeholders.
• You’ll have the ability to use your awareness of the news cycle to ascertain where our experts can be placed as thought leaders.
• You’ll have sound judgement and be able to manage multiple priorities in a fast-paced environment.
• You are a self-starter who works well in a team, and you are confident in bringing new ideas and suggestions forward.