FP&A Lead

This FP&A Lead role is new, created to build FP&A from the ground up at a fast-growing, founder-led consumer brand. They sell direct to customers online and through major UK retailers, with retail the fastest-growing part of the business. You’ll work closely with the COO and the founders, giving them a clear view of cash, profit and where the money is really made, then helping decide what to do about it.

There’s real freedom here to build your own way, including with AI tools.

• Build the FP&A function, reporting and processes, starting from scratch rather than inheriting models.
• Own the 13-week cash flow forecast and longer-term projections, linked to the P&L forecast.
• Build P&L forecasts from subscription and retail inputs, with scenario planning showing the impact on balance sheet and cash.
• Set a regular forecasting and budgeting rhythm with the COO.
• Improve actual versus forecast analysis alongside the financial controller.
• Create a unit economics view of profitability by SKU and by channel, and own SKU-level costing.
• Report on customer metrics such as acquisition cost, churn, order value and lifetime value.
• Lead business partnering with the retail and commercial team on pricing, promotions and new launches.
• Turn the numbers into clear options for improving profitability.

• You’ll have built and owned a three-way P&L, balance sheet and cash flow model in another business.
• You’ve set up FP&A reporting and processes, and you know what good looks like.
• Strong cash flow forecasting, including short-term rolling forecasts.
• Confident partnering with commercial colleagues on profitability, pricing and promotions.
• You take a high-level ask, crack on and come back with a view.
• Humble and curious, happy to learn quickly and teach others.
• Comfortable with changing priorities in a founder-led business.
• Experience in a scaling business with both direct-to-consumer and retail channels.
• Product-level costing across many SKUs.
• Building forecasting or reporting with AI tools.

There are no set requirements on qualifications or career path. Aptitude and approach matter more than sector.

As FP&A Lead, you’ll enjoy real ownership of a new function, close access to the founders and a hybrid pattern of two to three days a week in the office.

• £3,000 annual cash allowance (taxable)
• Office in Gloucestershire with parking

We welcome applications from all qualified candidates who believe they meet the role requirements. We’re committed to equality, diversity and inclusion, and we’ll provide any reasonable adjustments you may need throughout the recruitment process.