Senior Organic Search Manager

Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO. We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing  Senior Organic Search Manager at Hargreaves Lansdown plays a critical role in driving organic growth and visibility across digital platforms.

Reporting to the Head of Performance Marketing, this role is responsible for developing and executing comprehensive organic search strategies and emerging trends (particularly AI) that align with the company’s marketing objectives. The role requires a deep understanding of search engine algorithms, user behaviour, and content optimisation to enhance the online presence and performance of Hargreaves Lansdown.

• Developing and implementing SEO strategies to improve organic search rankings and drive traffic.
• Conducting keyword research, competitive analysis, and performance audits.
• Collaborating with content, development, and UX teams to ensure SEO best practices are integrated. Managing and influencing those teams and stakeholders to deliver the best results.
• Monitoring, analysing, and reporting on SEO performance metrics, understanding and taking action from all data sources and MI to improve performance.
• Staying updated with the latest SEO trends, algorithm updates, and industry developments.
• Managing relationships with external SEO agencies and tools providers.
• Providing strategic insights and recommendations to senior stakeholders.

• Strong analytical and problem-solving skills.
• Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Excellent communication and stakeholder management skills.
• Ability to interpret data and translate it into actionable strategies.
• Strong project management and organisational skills.
• Proven experience in a senior SEO role, preferably within the financial services sector.
• In-depth knowledge of search engine algorithms and ranking factors.
• Experience with website analytics and SEO reporting tools.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO.

This will be a two stage interview with task.

This role is based in our Bristol head office (BS1 5HL
) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

• Discretionary annual bonus
  * and annual pay review
• 25 days
  * holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and outpatient care
• Health screening programme
• Help@hand - confidential support…