Digital Leader - Associate Director- BMC

UK Digital Leader – UK  Lead

Branding, Marketing and Communications (BMC)
Level 4:
Associate Director (Senior Manager)

Location:

Regional (Outside London)
Hybrid working: minimum one day per week in the office

We are looking for a creative, driven and experienced digital leader who will transform  in the UK to deliver an exceptional client experience. The role will lead a team of 14 people across the UK and India and will be accountable for redesigning, creating and delivering a UK digital experience that aligns with Global web guidelines, supports brand and sales objectives, and converts site visits into conversations.

• Agree clear objectives with business and BMC stakeholders to support brand and sales for priority products and services.
• Create a data‑based strategy for content and journeys to maximise traffic and engagement, including SEO, competitor analysis and site performance.
• Recommend and deliver client journeys and target actions, ensuring alignment with sales teams and measuring response.
• Prioritise inbound requests for  content to support business strategy and regulatory requirements.
• Identify and implement AI tools to enhance relevance and engagement of  content.
• Work with stakeholders to keep product and service pages up to date, maintain taxonomy and technical aspects, and ensure smooth site operation.
• Lead Digital Portfolio Managers and Digital Content Managers to agree on content plans, manage the global content pipeline, and deliver localised or new materials.
• Deliver all regulatory‑required content within tight time frames.
• Build and publish materials using page builders on a clear schedule.
• Champion AI tools to improve content creation efficiency.
• Deliver regular performance updates on traffic, search rankings, on‑site behaviour and benchmarking.
• Ensure data is shared with stakeholders and translated into site/content recommendations.
• Keep abreast of technology advances and recommend how they impact
• Lead the development of AI tools and test‑and‑learn programmes.

• Build and lead a high‑performing digital team that is collaborative, innovative and delivers excellence.
• Build strong relationships with Global BMC and EMEIA colleagues to influence and shape digital strategy.

• Strategic leadership mindset – set a vision and energise the team and business.
• Deep stakeholder management skills – communicate vision and gain consensus.
• Creative thinking and problem‑solving; lead the team to deliver the best digital experience.
• Excellent technical knowledge of website strategy, development, delivery and measurement.
• Continuous learning – stay on top of emerging technology and identify opportunities.
• Experience leading content creation teams and producing compelling materials that support commercial objectives.
• Experience setting editorial decision‑making processes and running quality control.
• Excellent people leadership across disparate locations, driving development and delivery under pressure.
• Ability to work in a high‑pace, agile environment and manage multiple priorities.
• Demonstrable experience aligning website objectives with commercial strategy and outcomes.

• Proactive, problem‑solving mindset and resilience to lead a transformation programme in a complex organisation.
• Established experience in a similar role (degree in a relevant field or professional qualifications not mandatory).
• Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content creation teams.
• A strong track record in leadership and strategic management.
• Experience working in large/matrix B2B organisations and balancing stakeholder requirements.

• Competitive remuneration package with individual and team performance rewards.
• Comprehensive Total Rewards package supporting flexible working and career development.
• Continuous learning opportunities to develop mindset and skills for future challenges.
• Transformative leadership support – coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture that empowers every team member to shine.