Audience Selection Professional

Audience Selection Professional (8 Months Fixed Term Contract)

Closing Date: Monday 15th June 2026

Location(s): Birmingham, Bristol, Doncaster, London

Flexible Working
The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week.

This is a hands‑on, delivery-focused role within the CRM and campaign execution team, responsible for building and deploying targeted customer communications at scale.

You’ll use customer data and decision‑ing tools to identify the right audiences, ensuring campaigns are delivered accurately, compliantly, and on time. The focus is on executing campaigns end-to-end and enabling high‑performing, data‑driven marketing activity.

You’ll be expected to hit the ground running, leveraging existing toolsets and processes to deliver value quickly.

• Building and executing campaign selections using decisioning tools within agreed SLAs
• Translating campaign briefs into technical audience selections and segmentation logic
• Running data quality checks to ensure accuracy and compliance of all outputs
• Applying targeting, segmentation and customer journey rules to optimise communications
• Collaborating with marketing stakeholders to deliver integrated, multi‑channel campaigns
• Using customer data to drive better decisioning and improve campaign performance

• Proven experience using Unica (critical for immediate impact in role)
• Strong SQL skills with experience querying and manipulating customer datasets
• Experience in campaign delivery, CRM, or audience selection environments
• Ability to translate business briefs into technical data selections and logic
• Strong attention to detail with a focus on data accuracy, governance and quality

• Experience with other decisioning tools (e.g. Pega, Adobe Campaign, NBA)
• Understanding of customer segmentation, targeting and campaign optimisation
• Experience working in agile teams within a marketing or CRM function
• Knowledge of GDPR and compliant use of customer data
• Background in telecoms, retail or high‑volume customer environments

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.

Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.