Content & SEO Strategist

As a SEO & Content Strategist at Pretty Pragmatic,you’llwork with the agency team to create great performing websites anddigitalcontentplans, resulting in outstanding outcomes for clients in hospitality and beyondwho really appreciate what we do for them.

No recruitment agencies please.

• SEO Strategy –carrying outkeywordresearch and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
• SEO Reviews – using our range of tools to review SEO performanceandidentifyareas where improvements can be made.
• Content Strategy –working with thewider agency team to create great websites,article sand blogs.
• SEO Guidance - collaborating with our wider team to help improve SEO performance across a range of different clients, spanning technical and content consultancy.
• CMS Management – ensuring the sites you manage are optimised, working within the CMS, and collaborating with our Development team for any technical improvements.
• Reporting – creating monthly reports analysing performance and making strategic recommendations for clients.
• Analytics - working within GA4,SEMrush, Search Console&Google Tag Manager, to discover useful insights to inform your strategies.
• New website builds – contributing to new website builds with sitemap plans, analysis of existing website, competitor reviews, wire framing and briefing design and tech teams to help them create highly engaging websites that perform.
• User Experience – reviewing website user experience and optimising for the various customer journeys, using tools such as Clarity.
• CRO – optimising websites for conversions, using Analytics and other tools to ensure the website is set up for commercial success.

We’relooking for someone with at least a few years of agency or in-house SEO and digital marketing experience.

Thisisn’ta copywriting role, so ifthat’syour bag, thisone’snot for you.

You’llbevery familiar with GA4,Google Search Console and Google Tag Manager, as well asSEO tools such asSEMrushand UX tools like Microsoft Clarity or Hotjar.

You’llbe a confident presenter and clear communicator, able to translate complex insights into language and actions that clients can see the value in.

• A curious character –you’llbe eager to know how things are going, what could be improved and stay on top of the latest trends.
• A keen bean –you’llbe inquisitive and want to learn new things as you go.
• An impact maker –you’llbe eager to know how your work performs and want to use that knowledge to make your work even more powerful.
• A devil in the detail –you’llbe comfortable in the minutiaeandgetting stuck into the details, whilst alsobeingable to talk about it with clients without boggling them.
• A fun lover –we’rehere to enjoy what we do and want you to add to the fun, too.

Sothat’senough about you, what about us?

We’re Pretty Pragmatic. The marketing agency combining creative flair with deep digital know-how, and the people delivering sensational strategies that just make sense.

We make brands perform, setting the stage for our clients to win over their audiences with charismatic content, outstanding sites, beautiful brands, compelling campaigns, and super search visibility.

We work a lot with restaurants, pubs, hotels, and event venues– generally, you’llwork a lot with hospitality,foodand drink brands – but we also have a range of clients in other industries to mix it up a bit.

We have four internal principles for how we work:

• Basics, Then Brilliance
  – we do the basics well. Then find ways to go beyond.
• Build Us Up
  –We’reteam players, sharing our skills,collabingand backing each other.
• Drive It Forward
  –we’reproactive with…