Commercial Director

Commercial Director – UK Commercial Division

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. We are seeking a dynamic and visionary Commercial Director to lead the strategic direction, performance, and resources of our UK Commercial Division.

Lead and deliver the UK Commercial strategy, translating central guidance into effective local execution across all routes to market. Ensure relevant, competitive products and services are developed and delivered for partners. Drive new business growth and partner development, strengthening existing relationships. Contribute to wider UK business strategy, addressing market opportunities and challenges.

• Strategic Leadership – develop and execute the UK Commercial strategy aligned to market needs and central direction; contribute at a senior level to organisational strategy, delivering both financial and non‑financial performance.
• Commercial Performance – lead, inspire, and manage a high‑performing commercial team; drive customer acquisition and partner growth, focusing on key strategic themes; implement robust performance management frameworks to track and optimise sales across segments.
• Client & Market Excellence – deliver market‑leading client value and retention through effective segment strategies and account management; improve and maintain industry‑leading Net Promoter Scores; represent the business externally through brand, marketing, and market engagement activities.
• Governance & Compliance – ensure strong regulatory oversight and compliance across all commercial activities; oversee insurance distribution operations, governance, performance and reporting frameworks; maintain effective controls, KPIs, and testing processes.
• Marketing & Growth – lead a marketing strategy that supports channel delivery, enhances brand presence, and drives engagement; manage budgets effectively to maximise return on investment.
• Leadership & Culture – create an inclusive, high‑performing environment that encourages innovation and diverse thinking; lead change initiatives with clarity, energy, and strong stakeholder engagement; foster a culture where individuals feel empowered to contribute and challenge constructively.

• Significant leadership experience across a broad commercial remit.
• Proven track record in strategic commercial leadership, ideally at executive or board level.
• Experience with in leasing, fleet, financial services, or a related sector (desirable but not essential).
• Strong understanding of regulatory and compliance frameworks.
• Exceptional leadership and people‑development skills, with a track record of building high‑performing teams.
• Commercially astute with the ability to translate strategy into delivery.
• Influential communicator with strong stakeholder‑management skills.
• Experienced in leading transformation and organisational change.
• Data‑driven decision maker with strong performance‑management capability.
• Personal attributes: courageous, resilient, adaptable leader; passionate about driving growth, innovation and customer excellence; inspires and engages teams at all levels; collaborative, inclusive and forward‑thinking.

This is a unique opportunity to shape the future of a market‑leading organisation. You’ll play a central role in driving growth, transforming our commercial approach, and delivering outstanding value to our customers and partners.

Ayvens is committed to sustainable mobility and has made it a core part of our strategy. We aim to foster an organisation that is diverse in people and ideas, where everyone can thrive and be themselves.