Director of Demand Generation, EMEA

Pax8 is hiring a Director of SDR (Sales Development Representatives) in Bristol to build a high-performing, AI-enabled SDR organisation that turns demand into predictable pipeline and partner growth.🚀 Why this role, why nowThis is a rare chance to shape the SDR engine at scale; combining modern sales leadership with AI adoption, automation, and data rigour. You’ll set the operating rhythm, raise the bar on performance, and help the business move faster and smarter as Pax8 continues to expand across EMEA.💙

Culture (and a feel for Pax8)
At Pax8, culture is truly “business, and it IS personal.” You’ll join a high-energy, high-trust environment where curiosity is valued, collaboration wins, and continuous learning is celebrated. Explore more about our UK presence and what “work happy” looks like here:
Pax8 UK and our Great Place to Work recognition.

🧩 What you’ll be doing

You’ll lead the SDR function with clarity, pace, and purpose — building consistency across people, process, and performance.📈 Set the SDR strategy and performance framework — defining what great looks like and creating predictable outcomes🤖 Embed AI and automation into SDR workflows — improving targeting, prioritisation, outreach effectiveness, and team capability🧠 Build and develop an exceptional SDR leadership bench — coaching leaders who coach others and lifting standards across the team🔍 Create operational discipline — ensuring outstanding CRM usage, strong data hygiene, and clear performance visibility🤝 Partner across Sales, Marketing, and Rev Ops — aligning on lead quality, feedback loops, and improvements that drive conversion📊 Turn insight into action — using dashboards and performance signals to spot patterns, diagnose blockers, and scale what works🛠️ Champion smart tooling and ways of working — confidently operating in systems like Salesforce, Power BI, Workboard and Miro🌟 The impact you’ll make

You’ll directly influence how Pax8 converts demand into revenue — improving conversion, raising SDR effectiveness, and building a modern, AI-literate function that helps teams move faster, work smarter, and win more consistently. What we’re looking forYou’ll thrive here if you enjoy building clarity in complexity, leading through data, and creating momentum through structure and people development.

Substantial leadership experience in SDR / inside sales / demand environments within B2B SaaS or technology

Demonstrated success building predictable pipeline through performance frameworks, coaching, and operating cadence

Proven capability implementing AI-enabled process improvements and automation to increase efficiency and conversion

High data fluency — confident interpreting dashboards, CRM signals, and performance trends to drive action

Strong cross-functional influence in matrixed organisations, partnering effectively with Sales, Marketing, and RevOpsA structured, delivery-minded approach to projects and change, bringing others with you through clear plans and communicationA leadership style rooted in integrity and transparency — focused on what’s working, what isn’t, and what to do next🛡️ Trust and how we hire

At Pax8, we care deeply about building genuine, trust based relationships — starting with how we hire.

To protect our business, our teams, and our customers, we use a range of measures throughout the recruitment process to help confirm authenticity and prevent fraud. These safeguards are designed to be fair, respectful, and proportionate, and may evolve as risks change. By applying, you acknowledge that we take steps to verify identity and representation during hiring. If you're applying as your authentic self, you have nothing to worry about — we're excited to meet you.

We also use thoughtfully applied AI-enabled tools…