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Creative Advertising / Marketing Content Writer / Copywriter

Senior Content Executive

Job in Bristol, Bristol County, BS1, England, UK
Listing for: Motability Operations
Full Time position
Listed on 2025-12-31
Job specializations:
  • Marketing / Advertising / PR
    Creative Advertising / Marketing, Content Writer / Copywriter
  • Creative Arts/Media
    Creative Advertising / Marketing, Content Writer / Copywriter
Job Description & How to Apply Below

About

The Role Motability Operations are currently recruiting for a Senior Content Executive to join our team in Bristol on a full-time, permanent basis.

The Senior Content Executive will work alongside the Creative Producer and Digital Marketing Executive to develop and execute our ambitious brand and content strategy. Working with the UX Team and Product Teams you will create content for our online experiences and devise and deliver imaginative marketing campaigns that engage and delight our customers.

Adept at campaign development and storytelling, you’ll bring your skills at creating compelling concepts and words to a wide range of projects. Your key responsibilities will be :

  • Tone of voice - work with your manager & our partner agency to further develop and apply the new mfldirect tone of voice across all content and touchpoints. Act as the custodian of our tone of voice guidelines, ensuring all creative outcomes follow them.
  • Content strategy –take the lead on developing our content strategy making sure we are fully aligned with business needs and goals. You’ll refine our existing media and content types andfind new media and mechanics for serving content, including :
  • Advertorial and thought leadership – writing / commissioning great content for use by us or PR teams.
  • PR strategy – engage with a PR agency to create and deliver a strategy that allows us to proactively get our voice into the media.

You will also have the opportunity to focus on :

  • Campaigns & Projects
    -engaging with our stakeholders to gather information and formulate briefs, and then work with the Creatives to ideate concepts and create engaging campaign journeys, communications & content for our target audiences.
  • Product content –personally delivering content with a focus on optimising the user’s experience on our websites.
  • Knowledge base –setting up key insights working group with MI, Insight and Customer Experience teams, colleagues to generate content.

    • About You

    You are a strategic creative thinker, who delights in coming up with concepts and campaigns that captivate and convert.

    You are all about the big picture, but you really care about the fine details too and are happy to take a hands-on approach to delivering our multiple fast-moving projects with ease.

    You’re a storyteller who really enjoys the act of writing and creating content audiences love and you can turn concepts and data into compelling activations.

    You’re curious and collaborative and loves driving collaboration to produce best-in-class work.

    Minimum criteria :

  • Proven track record of campaign creation
  • Excellent content marketing skills.
  • Extensive experience in copywriting or journalism
  • Ability to crystalise analysis into compelling thought leadership pieces.
  • A talent for translating brand values and identity into stories.
  • Social media experience in a business setting.
  • Experience of agency management (PR particularly desirable)
  • Exceptional stakeholder (internal and external) management.
  • Strong researching and organisational skills.
  • Good time management and multitasking skills are essential.

    • About The Company

    Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 630,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included.

    We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

    Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day :

  • We find solutions
  • We drive change
  • We care

    • As a Motability Operations team member, the benefits you can expect are :

  • Compe…
    • Position Requirements
    10+ Years work experience
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