Campaign Manager,Marketing / Advertising / PR Job Bristol area,England UK,Marketing / Advertising / PR

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Salary and benefits

Competitive depending on experience plus generous bonus, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days a year and much more.

Flexible working

This is a hybrid role, and you will be required to be in the office Tuesday, Wednesday and Thursday. All of our roles are open to part‑time, job‑share and other types of flexibility. We will discuss what is important to you, and balancing this with business requirements, during the recruitment process.

Who we are

Sun Life is a market leader in its core products with ambition to further diversify product and customer offerings to attract and retain new customers in the over 50s sector. Our vision is to offer customers simple, straightforward, affordable products and utilising effective, innovative marketing across multiple channels is one of the keys to our success. Based in our vibrant central Bristol office, we have a thriving culture, a creative approach to our work and we're fast‑moving, passionate, and dedicated.

Role

Purpose

Our Campaign Managers bring campaign ideas to life and deliver impactful marketing communications to our customers. A key player in the campaign planning process, the Campaign Managers collaborate with the product marketing managers to design, build and execute effective marketing campaigns that drive response and conversion. They own the day‑to‑day campaign plan and collaborate with internal and external partners to project manage and track campaign performance.

Key

accountabilities

You will support in the creation of the TV and print media annual channel campaign plan using previous campaign and channel insights to drive response and effectiveness.

You will support the Product Marketing Manager in developing the campaign creative brief ensuring collaboration between internal teams and executing the campaign delivery management process.

You will manage the day‑to‑day delivery of the campaign assets, following key deliverable dates, ensuring collaboration with internal teams through our internal project management and approval tool.

You will review and proof‑check campaign assets to ensure they meet the campaign brief, the visual identity and customer value proposition, and confirm that the product positioning is correct.

You will launch the TV and Print Media channel campaigns and manage the day‑to‑day campaign activation, budget and relationship with third‑party partners to deliver the campaign channel KPIs.

You will collaborate with internal teams to provide and present regular campaign channel performance updates to senior stakeholders.

You will monitor campaign performance daily and take immediate action to ensure the campaigns are delivering to the KPIs.

You will execute the test and learn plan gathering insights to inform future channel campaigns.

How you'll be successful (measures)

You will deliver the campaign KPIs set in the marketing channel plan.

You will ensure the campaign delivery meets the target deadlines.

You will analyse and measure all key campaign performance metrics taking immediate action to ensure campaigns deliver to the budget and targets.

You will provide reports and dashboards on campaign performance to support various senior leadership team meetings.

You will use your project management skills to ensure all project timelines are met, in budget and recorded accurately.

Stakeholders

Extended Leadership team
Creative Team
Brand Marketing team
Performance team
Product & Commercial
Digital Experience
IT & change
Telephony
Risk and Governance

Skills & experience required

Good experience in campaign management from concepting to delivery and executing
Good experience in TV and print media landscape
Some experience writing briefs and managing creative campaign development
Experience in problem solving and taking action to resolve campaign challenges
Good experience in evaluating creative ensuring it is clear on customer target, positioning and objectives, whilst remaining compliant and adhering to standards
Ability to measure…


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Job Posting Language

Campaign Manager, Marketing ​/ Advertising ​/ PR

Campaign Manager, Marketing / Advertising / PR