Social Media Content Manager

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** Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
** We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role# As a Social Media Content Manager at Hargreaves Lansdown, you will be responsible for leading the planning, execution, and optimisation of social media strategies across all platforms. You will play a key role in enhancing brand awareness, engaging with our audience, and driving traffic and conversions through compelling and compliant content. This role requires a strategic thinker with a creative mindset, the highest of content production standards and a deep understanding of social media trends and analytics.
Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO.
We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance.  We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
** What you’ll be doing
*** Developing and implementing social media strategies aligned with marketing and business objectives.
* Managing day-to-day operations of HL’s social media channels including content planning, publishing, and community management.
* Collaborating with internal teams including Content, Brand, PR, and Compliance to ensure HL delivers a best-in-market content strategy and plan.
* Maintaining the very highest production and editorial standards, consistency of brand and messaging across all channels and a strategy that is truly integrated across relevant internal teams.
* Monitoring, analysing, and reporting on social media performance using analytics tools to inform future strategies, optimizing and adapting approach to get the best possible engagement and outcomes.
* Staying up to date with the latest social media trends, tools, and best practices to drive innovation.
* Managing social media campaigns and paid media initiatives in collaboration with the Media team. Analysing data from multiple sources to inform optimization of campaigns within social media.
* Supporting crisis communication and reputation management efforts on social platforms.
** About you
*** Strong understanding of social media platforms (Linked In, Twitter, Facebook, Instagram, You Tube, Tik Tok) and their respective audiences.
* Excellent written and verbal communication skills with a flair for crafting engaging content.
* Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
* Ability to interpret data and translate insights into actionable strategies.
* Strong project management and organisational skills.
* Proven experience in a social media management role, preferably within financial services or a regulated industry.
* Demonstrated success in growing and engaging social media audiences.
* Knowledge of compliance and governance considerations in social media marketing.
** Interview Process
** The interview process for this role will include two stages with a task.
** Working Schedule
** This role is based in our Bristol head office (BS1 5HL
) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in…