Demand Gen Professional

# Demand Gen Professional Job Req  Date: 18 Feb 2026

Function:
Brand and Marketing Unit: UK Business

Location:

UK Wide, United Kingdom Salary:
Competitive Job Req  Date: 9th February 2026

Function:
Brand & Marketing

Location:

London, Birmingham, Manchester, Bristol Salary:
Competitive with great benefits##
** Why this job matters
** The Demand Generation Professional plays a crucial role at the centre of the marketing team, ensuring campaigns are set up, tracked, and optimised for maximum effectiveness. By managing campaign processes, data integrity, and reporting, this role enables accurate targeting and measurement, helping the team reach the right audiences and achieve business goals. The Demand Generation Professional works closely with managers and other specialists, improving workflows and resolving operational issues to keep campaigns running smoothly.

Through collaboration and a focus on efficiency, this role helps maximise ROI, supports pipeline growth, and directly contributes to the organisation’s overall marketing success.##
** What you’ll be doing
*** Set up, execute, and optimise demand generation campaigns across digital channels, ensuring accurate targeting and effective delivery.
* Manage campaign processes, including ad copy, creative assets, tagging, and tracking, to support robust measurement and reporting.
* Maintain data integrity for campaign performance, supporting accurate forecasting and pipeline reporting.
* Collaborate daily with Demand Gen Managers, marketing, finance, and procurement teams to coordinate campaign activities and resolve issues.
* Identify and implement process improvements to streamline workflows, reduce waste, and enhance operational efficiency.
* Monitor campaign metrics, analyse results, and provide recommendations to improve ROI and campaign effectiveness.
* Troubleshoot operational challenges, resolve blockers, and ensure campaigns run smoothly and on schedule.
* Support compliance with governance standards and best practices for campaign execution.
* Contribute to audience segmentation, retargeting, and optimisation strategies to maximise campaign impact.
* Help maintain accurate dashboards and reporting systems for campaign tracking and performance analysis.##
** Skills required for the job
*** Strong understanding of demand generation processes, including campaign set-up, audience targeting, and media execution.
* Proficiency with marketing technology platforms (e.g., Google Ads, Meta Ads Manager, DV360, SA360) and data management tools.
* Analytical skills to interpret campaign performance data and recommend improvements.
* Excellent organisational skills for managing multiple campaigns, deadlines, and reporting requirements.
* Ability to collaborate effectively with Demand Gen Managers, finance, procurement, and other marketing specialists.
* Problem-solving skills to troubleshoot campaign issues, resolve blockers, and adapt to shifting priorities.##
** Experience you would be expected to have
*** Proven experience in managing demand generation or performance marketing operations within a large or complex organisation.
* Hands-on experience with campaign set-up, governance, compliance processes, and operational frameworks.
* Demonstrated track record of improving marketing efficiency and reducing waste through process optimisation.
* Experience working with cross-functional teams, including marketing, finance, and procurement, to deliver campaigns effectively.
* Familiarity with managing budgets and ensuring accurate financial tracking for marketing activities.
* Experience in using marketing analytics and reporting tools to support forecasting, pipeline reporting, and campaign measurement.##
** Our leadership standards
*** Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
* Owning outcomes: I take the right decisions that benefit the broader organisation
* Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
* Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
* Growth mindset: I experiment and…