Paid Search Manager

Filleigh, North Devon or Clifton, Bristol

Hybrid working

Competitive + Benefits

A Little About Us… Bray Leino is a full-service brand growth Agency established in North Devon in 1973, with further offices in Bristol, London and beyond, servicing national and global B2B and B2C Clients.

As a Paid Search Manager, you will be responsible for planning, executing, and optimising paid search campaigns to drive high-quality traffic, maximise conversions, and support revenue growth. You’ll manage budgets effectively, refine targeting strategies, and apply data-driven insights to enhance campaign performance.

Working across platforms such as Google Ads and Microsoft Advertising, you’ll ensure paid search efforts align with overall business objectives and deliver measurable return on ad spend (ROAS). Collaboration is essential—you will work with internal teams and external partners to develop effective ad creatives, optimise landing pages, and shape audience strategies.

This role contributes directly to maintaining our competitive edge by staying current with digital marketing trends, search engine algorithm updates, and emerging technologies.

• Paid Search Strategy & Execution:
  Plan, execute, and manage paid search campaigns across Google Ads, Microsoft Advertising, and other key platforms. This includes keyword research, audience targeting, bid strategy, ad copy development, and A/B testing to drive performance and scalability.
• Performance Optimisation & Budget Management:
  Monitor and analyse campaign metrics to identify areas for improvement. Optimise budgets to maximise return on ad spend (ROAS) and implement automation, AI bidding strategies, and performance-enhancing tactics.
• Analytics, Reporting & Insights:
  Track and report on KPIs such as CPA, CTR, and conversion rates using tools like Google Analytics and SA360. Translate data into insights and actionable recommendations for stakeholders to inform strategic decisions.
• Collaboration & Stakeholder Engagement:
  Partner with internal teams, clients, and external partners to align paid search efforts with broader marketing and business goals. Support the creation of high-performing ad creatives and landing pages, and share expertise on industry best practices.
• Innovation & Market Awareness:
  Stay current with paid search trends, platform updates, competitor activity, and relevant regulations (e.g., PAGB compliance). Test emerging formats and channels to identify new opportunities and drive innovation in campaign performance.

• Experience managing paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
• Knowledge of keyword planning, audience targeting and campaign management.
• Familiarity with tools like Google Analytics, Google Ads Editor, and SA360.
• A track record of managing budgets effectively and meeting campaign goals.
• Strong communication and collaboration skills, with the ability to work across teams and with clients or partners.
• A proactive approach to learning and staying informed about changes in the digital advertising landscape.
• An understanding of relevant industry regulations and advertising standards (e.g., PAGB) is beneficial but not essential.

• 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays
• Company pension scheme, with enhanced Employer contributions after 1 year’s service
• Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
• Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
• Electric Car Purchase Scheme, via Salary Sacrifice
• Outstanding training and progression, including access to Linked In Learning and The Mission Group Learning Management System
• Employee referral scheme
• Regular staff social events
• Company Christmas closure
• Long service awards
• Cycle To Work scheme
• Mission Share Scheme

Here at Bray Leino, we’re celebrators of difference, our culture’s open, diverse and inclusive. Whether you’re coming for an interview or have been with us for years, what matters is your talent and character; the rest is what…