Marketing Manager

Overview

lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet
365, Hard Rock, Stake, and many more. lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, lift is leading the way with compliant, scalable advertising solutions that truly perform. We’re now looking for an experienced Marketing Manager to elevate lift's profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.

As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world. You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.

• Brand Strategy & Positioning
  • Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, Lat Am, etc.)
  • Differentiate Lift in a crowded landscape through clear, credible storytelling
• Campaign Execution
  • Lead integrated marketing campaigns across digital, social, events, content, and paid media
  • Tailor messaging for different audiences: operators, agencies, affiliates, and partners
• Content & Thought Leadership
  • Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges
  • Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
• Events & Partnerships
  • Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.)
  • Coordinate stands, sponsor ships, speaking opportunities, and lead-gen follow-ups
• Website, SEO & Social
  • Maintain and evolve website content and structure to support iGaming positioning and SEO
  • Drive engagement on Linked In, X/Twitter, and other relevant channels
• Sales & Revenue Enablement
  • Create resources that enable sales to communicate Lift’s value and close deals effectively
  • Align closely with commercial teams to refine messaging based on market feedback
• Performance Tracking
  • Define KPIs and track the impact of marketing programs on brand visibility and pipeline
  • Use data to optimise spend, targeting, and creative

• B2B marketing experience, ideally in adtech, martech, igaming, or SaaS
• Deep understanding of performance marketing, programmatic advertising, and CTV
• Knowledge of first-party data strategy, identity, and privacy trends
• Exceptional writing and content creation skills
• A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
• Experience with tools like Hub Spot, Word Press, Figma/Canva, Google Analytics, and paid media platforms
• Bonus:
  Experience working in regulated markets or with compliance-sensitive industries

• A collaborative, startup-minded team that values initiative and creativity
• A lead role in shaping the voice of a fast-growing Brand in a booming vertical
• Remote-friendly and flexible work environment
• Unlimited Holidays
• Health Plan
• Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem