Marketing Manager

About The Role

We have an exciting new opportunity for an experienced Marketing Manager to join our Marketing team. As Marketing Manager, you will serve as a key strategic partner to the Head of Marketing, playing a central role in shaping, driving and executing the firm’s marketing strategy across its priority sectors and client services lines.

You will oversee a small marketing/communications team, ensuring high‑quality output across brand and content in all communication channels.

Working closely with fee‑earners and the Business Development team to strengthen the firm’s market presence with private / corporate and referrer clients. You will be effective in deepening client engagement and driving sustainable growth across the practice.

This role requires a proactive leader with a strong understanding of the professional services sector, excellent stakeholder management, and the ability to translate insight and data into effective marketing actions.

• Working with head(s) of marketing/ BD to co-create annual sector/team marketing plans aligned to firm strategy.
• Leading the delivery of marketing initiatives, ensuring accuracy, and that activity is measurable and aligned to firm objectives.
• Proactively driving forward sustainable growth.
• Working closely with Business Development Team to track market trends, competitor activity and sector-specific developments to inform strategy and identify growth opportunities.

• Demonstrating a deep understanding of key audiences (private client, business and referrer), mapping their needs, behaviours and engagement channels.
• Supporting with client targeting, cross‑selling and identifying emerging client opportunities.
• Working collaboratively with BD colleagues to coordinate targeted campaigns, pitch support, cross‑selling initiatives and profile‑raising.

• Collaborating with the fee earners and the business development team to create and execute targeted marketing campaigns and sector-specific initiatives that support growth visibility and client engagement.
• Developing high‑quality marketing materials, including brochures, presentations and assisting with content aimed at promoting the firm prospects, clients and the wider market.
• Working closely with the Internal Communications team to optimise the reach and impact of fee‑earner generated content across the right channels.
• Using analytics tools to track campaign performance, website behaviour, conversions and ROI, providing clear insights and recommendations to improve effectiveness and inform decision‑making.
• Identifying opportunities to enhance the firm’s external visibility, search performance and audience engagement, including optimisation of SEO, content positioning, channel mix and user experience.
• Overseeing relationships with external agencies, providing day‑to‑day direction, quality oversight and performance monitoring, with support from Marketing Executives to ensure smooth delivery and alignment with the firm’s objectives.

• Working with Business Development to analyse financial, client and practice‑area data to identify trends, performance gaps and opportunities.
• Producing regular reports for senior leadership, including campaign ROI and pipeline insight.
• Presenting data to senior members and other fee‑earning teams.

• Leading day‑to‑day management of the Communication team, acting as the primary point of escalation for operational queries and issues.
• Setting clear goals and performance expectations, ensuring team members are aligned and accountable for delivering against individual and professional growth.
• Holding regular one‑to‑ones, performance reviews and development conversations to drive high performance, engagement and professional growth.
• Coaching, mentoring and motivating the team, fostering a collaborative, inclusive and high‑performing team culture that reflects firm values.
• Proactively managing performance, conduct and attendance in line with firm policies, working with HR as appropriate.
• Overseein…