Senior Field Marketing Manager – Northern Europe

Company Overview

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry's most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management.

Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world‑class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at , and connect with us on Linked In, Instagram, and X.

We are looking for a savvy, commercially‑driven Senior Field Marketing Manager to own and grow Planview's field marketing programme across the Northern Europe Region (NER). This is a senior individual‑contributor role with a clear mandate to build pipeline, accelerate deals, and be a true strategic partner to the NER sales team.

The ideal candidate is revenue‑centric and data‑driven, with deep expertise in account‑based marketing and target account strategy, strong experience running regional events, and the credibility to sit alongside Enterprise Account Executives and sales leaders as a genuine peer. You will work in an agile go‑to‑market model, collaborating across marketing, sales, and product teams to build and execute multi‑channel campaigns — then relentlessly optimise for results.

This role reports to the VP, EMEA Marketing and is part of a high‑performing team covering Northern, Southern, and Central Europe. #LI-REMOTE

• Own the NER target account marketing strategy, partnering closely with Enterprise AEs, SDRs, and sales leadership to build and execute account‑specific plans that drive engagement, opportunity creation, and pipeline acceleration
• Design and run multi‑touch ABM programmes across named and tiered accounts — combining personalised content, digital advertising, direct outreach, and events to move buying groups through the funnel
• Collaborate with cross‑functional GTM teams to identify and adapt content for ABM campaigns, ensuring messaging is relevant to specific buyer personas and verticals
• Track and report target account engagement, MQL activity, SQL conversion, and opportunity creation and influence; analyse results and continuously optimise for pipeline impact
• Partner with Enterprise AEs to build strategic engagement plans for priority accounts and ensure full alignment on marketing touchpoints

• Plan and execute regional customer and prospect events of varying scale — from large‑scale conferences to intimate executive round tables — with full ownership of logistics, agenda, speaker recruitment, and post‑event follow‑up
• Use events strategically as part of broader ABM and demand generation plays, ensuring every event ties back to pipeline goals and target account engagement
• Manage event budgets and vendor relationships, keeping spend on track and maximising ROI

• Take complete end‑to‑end ownership of the NER marketing pipeline — from programme design through to revenue contribution reporting
• Build and manage multi‑channel demand generation programmes including Pay‑Per‑Lead (PPL) campaigns, paid social, email marketing, and webinars
• Drive volume and conversion at all funnel stages, with particular focus on target accounts and the enterprise segment
• Build and maintain Salesforce dashboards and attainment trackers to monitor MQL, SQL, and pipeline contribution on a monthly and…