Global Digital Channels Manager

Job Description

This role serves as a strategic bridge between our online audiences and the brand, shaping how our story is told across global digital channels. The Global Digital Channels Manager will lead the day-to-day management of the Group’s corporate digital channels with a strong focus on positioning the company as a thought leader in the industry, deepening audience engagement, and increasing the company’s lead generation pipeline from social media campaigns.

You will:

• Manage the Group and executive social media channels and  homepage, providing an editorial calendar that delivers fresh, useful and compelling content for target audiences
• Create and produce engaging short-form video content (reels, executive videos, interviews and other platform-native formats)
• Lead and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists
• Create and optimize compelling digital campaigns
• Coordinate publishing of cross-channel corporate campaigns
• Guide and support the Digital Engagement team on community management
• Oversee social media complaints on Group social media channels
• Stay up-to-date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments
• Educate internal stakeholders on best practices for social media management and digital campaigns

• 5+ years developing and executing strategies that engage communities, particularly for B2B environments, on channels including Linked In, Facebook, Instagram, Threads, Tik Tok, X and You Tube
• Exceptional English writing and editing skills, with a strong ability to craft compelling narratives and translate complex topics into engaging, audience-focused storytelling
• Proven experience creating, editing and producing short-form social media video content
• Strong understanding of emerging social media trends, formats and platforms, with hands‑on experience testing and optimizing new content approaches
• Demonstrated experience developing high-impact content for different audiences and formats, including articles, videos, live streams, interviews and multimedia campaigns
• Active daily engagement with social media and digital culture, with a strong instinct for online communities and audience behaviors
• Experience working in international and matrixed organizations
• Native‑level English proficiency, additional languages are a plus

• Some international travel required