Marketing Manager

Role Purpose

The Marketing Manager is responsible for developing and implementing effective marketing strategies to drive increased enquiry, increase revenue, and maximise marketing ROI across an assigned portfolio of brands. The post holder is entrusted with the development and execution of multi-channel marketing strategies across multiple platforms, including the development of campaign objectives, campaign activity briefing, campaign management and performance reporting. Furthermore, the role will work closely with the Marketing Director and Group Marketing Manager, and the wider operational team, to ensure that tactical marketing plans align with overall business objectives and initiatives.

Based at:
Honda Bristol

Salary:
Dependent on experience

Contract:

Full time, Permanent

• Lead the execution and tracking of marketing initiatives across the full range of media, including paid search, SEO, OOH, digital marketing, social media and PR.
• Own the creation, development and management of brand marketing plans, aligned with national marketing activity.
• Identify, anticipate and plan to satisfy customer needs to deliver increased revenue and profitability.
• Communicate and coordinate with internal stakeholders regarding marketing campaigns for assigned brands, ensuring successful and optimal execution.
• Deliver competitive insights to operational teams to inform competitive positioning and tactical offer development.
• Ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates and financial promotions guidelines in all marketing activity.
• Implement robust tracking and provide regular reporting on key metrics such as impressions, enquiries, conversions and ROI.
• Collaborate with internal teams and agency partners to ensure tactical marketing activity aligns with wider business and marketing objectives.
• Identify and suggest new emerging platforms and avenues for digital outreach.
• Provide insight to the wider marketing and leadership teams to inform decision-making.
• Co‑coach, develop and support one Marketing Executive working across a shared brand portfolio.
• Stay up to date with industry trends and best practices in marketing.

• Previous involvement with creating content in highly regulated industries.
• Working knowledge of Financial Conduct Authority (FCA) regulations.
• Experience managing and developing a team.
• Experience with in the motor trade.
• Proven experience developing and executing successful marketing campaigns.
• Strong numerical and analytical skills.
• Excellent verbal and written communication skills.
• Good planning and time management skills.
• Strong attention to detail.
• Works well within a team and independently.

• Educated to degree level or equivalent, ideally in Business Studies or a Marketing discipline.
• A CIM Level 6 or equivalent Marketing qualification.

• 40 hours per week, Mon‑Fri 8:30‑5:30 (with 1 hour for lunch).
• 31 days holiday per year, including Bank Holidays.
• Benefits platform with employee support programme.
• Discounted rates of vehicle parts and servicing.
• Opportunities for training and career progression.
• Contributory pensions scheme for eligible staff.
• Life insurance of 3x basic salary.

Waylands is an independent family‑owned car dealer. Our company values “our people are at the heart of our success” and have been demonstrated by winning the AM Dealer Group of the Year award for the sixth year running. We are committed to providing the highest quality service and take pride in our reputation, earned through years of hard work. We grow our own talent, promote people, and provide development and training, hiring talent over experience.

We hire great people from a wide variety of backgrounds, believing diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.