Marketing Manager

Careers Site Advertising End Date Advertising End Date:

Not Specified Internal Advertising End Date Internal Advertising End Date:

Not Specified All Locations

Location:

Birmingham, Bristol, Cardiff, Manchester, Taunton All Locations is a required field

TeamTeam:

Business Support Vacancy Type Vacancy Type:

Permanent All Departments Role:
Business Services All Departments is a required field

We have an exciting new opportunity for an experienced Marketing Manager to join our Marketing team.

As Marketing Manager,
you will serve as a key strategic partner to the Head of Marketing, playing a
central role in shaping, driving and executing the firm’s marketing strategy
across its priority sectors and client services lines.

You will oversee a
small marketing/communications team, ensuring high‑quality output across brand
and  content in all communication
channels.

Working closely with
fee‑earners and the Business Development team to strengthen the firm’s market
presence with private / corporate and referrer clients. You will be effective
in deepening client engagement and driving sustainable growth across the
practice.

This role requires a
proactive leader with a strong understanding of the professional services
sector, excellent stakeholder management, and the ability to translate insight
and data into effective marketing actions.

Day to day, you’ll be successful in this role by:

Supporting the firm’s growth strategy

Working with head(s) of marketing/ BD to co-create annual sector/team marketing plans aligned to firm strategy.

Leading the delivery of marketing initiatives, ensuring accuracy, and that activity is measurable and aligned to firm objectives. Proactively driving forward sustainable growth Working closely with Business Development Team to track market trends, competitor activity and sector-specific developments to inform strategy and identify growth opportunities. Client Focus & Team / Business Development Alignment Demonstrating a deep understanding of key audiences (private client, business and referrer), mapping their needs, behaviours and engagement channels.

Supporting with client targeting, cross-selling and identifying emerging client opportunities.

Working collaboratively with BD colleagues to coordinate targeted campaigns, pitch support, cross-selling initiatives and profile-raising.

Marketing & Promotion Collaborating with the fee earners and the business development team to create and execute targeted marketing campaigns and sector-specific initiatives that support growth visibility and client engagement. Developing high-quality marketing materials, including brochures, presentations and assisting with content aimed at promoting the firm prospects, clients and the wider market.

Working closely with the Internal Communications team to optimise the reach and impact of fee-earner generated content across the right channels. Using analytics tools to track campaign performance, website behaviour, conversions and ROI, providing clear insights and recommendations to improve effectiveness and inform decision-making.

Identifying opportunities to enhance the firm’s external visibility, search performance and audience engagement, including optimisation of SEO, content positioning, channel mix and user experience.

Overseeing relationships with external agencies, providing day to day direction, quality oversight and performance monitoring, with support from Marketing Executives to ensure smooth delivery and alignment with the firm’s objectives.

Financial Analysis and Reporting Working with Business Development to analyse financial, client and practice-area data to identify trends, performance gaps and opportunities

Producing regular reports for senior leadership, including campaign ROI and pipeline insight

Presenting data to senior members and other fee-earning teams

Team Leadership & Management Leading day‑to‑day management of the Communication team, acting as the primary point of escalation for operational queries and issues.

Setting clear goals and performance expectations, ensuring team members are aligned and accountable for delivering against individual and professional growth. Holding regular one‑to‑ones, performance…