Adoption Manager

Job Function:
Strategy, Transformation & Business Intelligence

Division:
Digital

Job Location:

G  Bristol - Assembly, G
-Birmingham-Three Snowhill, G
-London-BTHQ One Braham

Advertised Salary:
Competitive

In this role, you will lead the Change, Adoption and Communications team for Technology & Portfolio Delivery, ensuring strategic projects are landed with clarity, confidence and measurable adoption. You will connect programme delivery, colleague engagement, communications, learning and culture activity into a single joined-up approach that helps people understand, adopt and sustain new ways of working.

• Change, Adoption & Communications Leadership Lead the change, adoption and communications team, setting priorities, standards and measures to support successful delivery of FT&PD strategic programmes.
• Change Delivery & Adoption Design and deliver practical change approaches across transformation initiatives, ensuring colleagues are ready, supported and equipped to adopt new ways of working.
• Culture, Communications & Engagement Drive a culture of continuous improvement, digital adoption and customer-focused delivery through clear communications, compelling storytelling and targeted engagement.
• Data-Led Adoption & Value Realisation Define and track adoption outcomes, using data and insight to identify risks, target interventions and provide meaningful reporting to senior stakeholders.
• Team Leadership & Capability Building Develop a high-performing team while creating reusable tools, frameworks and best practices that improve the consistency and effectiveness of change delivery across FT&PD.

• Strong practical experience delivering change management, adoption planning and internal communications for technology or business transformation projects.
• Experience leading, coaching or coordinating a small team, setting priorities and building capability.
• Confident partnering with senior leaders, Tribe Leads, project teams, People teams and communications stakeholders.
• Experience defining adoption metrics, maintaining trackers and turning insight into clear recommendations.

• Digital culture and adoption experience helping colleagues adopt modern tools, AI-enabled capabilities, Agile ways of working and data-led behaviours.
• Desirable qualifications:
  Change management qualification such as Prosci, APMG, CCMP or equivalent.
• Executive stakeholder and communications experience preparing leadership messages, engagement plans, dashboards, briefing packs and clear narratives for senior audiences.

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. BT Group’s role is…