Marketing Director - Government & Public Sector

This is a senior leadership opportunity to lead marketing and public affairs for Government & Public Sector – one of PA’s most strategically important areas, helping shape our position in markets being transformed by changing citizen expectations, geopolitical uncertainty, rapid technological change, complex policy challenges and growing pressure on public services.

Governments, public sector organisations and the Defence industry are being asked to deliver better outcomes in an increasingly uncertain world. They must strengthen national security and resilience, improve essential services, respond to rapid technological change and make investment go further. PA works with leaders across Defence & Security, Public Services and Healthcare to navigate these challenges; bringing together deep sector expertise, innovation and technology to turn ambition into lasting impact.

We’re looking for a curious, commercially minded marketing leader who understands how policy, reputation and market engagement come together to create growth. You’ll turn complex business priorities and market shifts into a focused strategy and compelling programmes that influence senior decision-makers, strengthen client relationships and create measurable commercial impact. You’ll bring the judgement and confidence to advise senior leaders, alongside the ability to build alignment across diverse stakeholder groups.

Leading a small but experienced marketing and public affairs team, you’ll work alongside sector leaders, policy specialists, account teams and marketing colleagues across PA and the wider Jacobs enterprise. Drawing on the expertise of our consultants and best-practice campaigning, you’ll shape distinctive market narratives, lead flagship thought leadership and support growth in the UK and Europe – including new opportunities across joint accounts and capabilities.

• Set the marketing strategy – own the integrated marketing and public affairs strategy for Government & Public Sector, translating business priorities into clear audiences, propositions, programmes, investment choices and measurable growth outcomes.
• Shape go-to-market priorities – partner with sector and account leaders to identify market opportunities, sharpen propositions and build marketing plans that create demand, deepen client relationships and support pipeline growth.
• Develop new markets and audiences – lead marketing support for international growth, particularly for Defence & Security across Europe, using segmentation, targeting and market insight to build priority audiences and opportunities.
• Bring an outside-in perspective – use geopolitical, policy, competitor, client and buying-behaviour insight to inform market positioning, propositions, campaign choices and investment.

• Lead integrated marketing programmes – develop and direct flagship campaigns across thought leadership, content, PR, digital, social, events, partnerships and account-based marketing, creating a sustained journey from reputation and engagement to demand and pipeline.
• Turn expertise into influence – work with senior experts to shape distinctive, evidence-led points of view and market-facing content that strengthen PA’s authority, equip client conversations and raise the profile of senior leaders.
• Build and convert priority audiences – use digital marketing, CRM, automation, events and account insight to engage and nurture priority contacts, identify buying signals and connect marketing activity to timely follow-up by Partners and account teams.
• Lead public affairs – integrate political and policy insight, reputation management and stakeholder engagement…