Growth Marketing Manager

We work with a variety of brands, but our marketing focus is predominantly within the automotive sector, especially across finance, insurance, repair and spare parts.

Alongside this sector focus, we also maintain and develop relationships with a wider network of non-automotive contacts, particularly through our quarterly events, which have a broader marketing and business focus.

We are a growing team of seven people, with ambitions to develop more high-quality leads, build stronger relationships with better-fit clients, win larger projects and create a more predictable pipeline of future opportunities.

We already have strong foundations in place across positioning, content, CRM, outreach and sales process. The opportunity now is to bring more focus, ownership and consistency to how those things are executed day to day.

We are looking for a commercially minded Growth Marketing Manager to help us build and run a more consistent pipeline generation engine.

This is not a traditional sales role, and it is not a pure brand or social media role. You will not be expected to cold call or close deals. The Founder/MD will continue to lead sales conversations and key client relationships.

Your role will be to create the conditions for better sales conversations to happen. That means owning and improving the day-to-day marketing engine: campaigns, CRM, prospect lists, outreach coordination, event promotion, nurture activity, follow-ups, reporting and pipeline visibility.

You will work closely with the Founder/MD, who will manage the role directly, and with our senior freelance marketing consultant, who will provide strategic direction and have a direct working line into the role.

The right person will be confident, organised, proactive and commercially curious. You will be comfortable taking an existing system and making it work better. You will also be confident enough to challenge, suggest improvements and lead activity forward, rather than simply waiting to be told what to do.

The purpose of this role is to help us generate more of the right opportunities.

You will be judged primarily on the health and development of the pipeline: the quality of prospects we are engaging, the consistency of outreach and nurture activity, the visibility of opportunities, and the number of relevant conversations we are helping to create.

This role is about turning strategy into consistent action. We have many of the building blocks already in place. We need someone with the right mindset to focus on them, improve them, and make sure they happen every week.

You will help create more high-quality conversations with the right types of organisations.

• Build and maintain targeted prospect and contact lists.
• Research relevant automotive finance, insurance, repair, spare parts and related sector contacts.
• Maintain engagement with existing non-automotive contacts where relevant.
• Support outreach activity through Linked In, email, events and content-led campaigns.
• Coordinate nurture activity for warm prospects and existing contacts.
• Identify opportunities to re-engage previous clients, contacts and event attendees.
• Make sure follow-ups happen consistently.
• Track engagement and help move contacts towards meaningful conversations.
• Support the Founder/MD with prospect research before meetings.

You will not be expected to cold call or close sales, but you should be confident contacting people when needed, particularly around events, speaker invitations, follow-ups and relationship-building activity.

You will own the day-to-day management of our CRM, Go High Level, and help make it a useful commercial tool for the business.

• Keep contacts, companies, opportunities and activity records up to date.
• Maintain clear pipeline stages and follow-up actions.
• Segment contacts by sector, relationship type, event attendance, interest and opportunity status.
• Make sure leads and opportunities are properly tracked.
• Improve CRM hygiene and consistency.
• Create useful reports on pipeline, activity and follow-ups.
• Help automate or improve workflows where appropriate.
• Make sure good opportunities do not disappear through lack of follow-up.
• Support the team in using the CRM properly.

The CRM should become a live view of the commercial engine, not just a place where data sits.

You will help plan and deliver focused marketing campaigns that support pipeline growth.

• Coordinate campaigns across email, Linked In, content, events and direct relationship-building activity.
• Turn agreed priorities into weekly and monthly activity.
• Work with the Founder/MD and senior marketing consultant to shape campaign messaging.
• Make sure campaigns are delivered on time.
• Test and improve messaging, channels and follow-up.
• Repurpose existing insight, content, event themes and case studies into campaign assets.
• Connect campaign activity back to pipeline and commercial…