Territory Sales Manager – Pet & Wildlife Division

Territory Sales Manager – Pet & Wildlife Division

We are looking for an ambitious and commercially driven “Territory Sales Manager” to join our growing Pet & Wildlife division, managing and developing customer relationships across the South-West of England (Bristol, Cornwall, Devon and Gloucestershire).

Representing some of the UK’s best-loved wildlife care brands, including Peckish, Nature’s Feast and Gardman, you will play a key role in increasing distribution, driving sales growth and delivering exceptional in-store execution across your territory.

This is an excellent opportunity for a proactive field sales professional who enjoys building long‑term customer partnerships, identifying new business opportunities and delivering measurable commercial results.

• Develop and strengthen relationships with approximately 130 retailers, including garden centres, pet stores, country stores, farm shops and hardware retailers.
• Drive sales growth and increase distribution across Westland’s Pet & Wildlife portfolio.
• Identify and secure new business opportunities within the territory.
• Create and execute territory plans focused on delivering sustainable growth.
• Develop retailer‑specific promotional activity to maximise sales and return on investment.
• Achieve annual sales, distribution and new product launch targets.
• Build strong relationships with store owners, managers and key decision‑makers.
• Deliver outstanding in‑store execution through merchandising, POS placement and display implementation.
• Conduct product training sessions with retail teams to improve product knowledge and category performance.
• Previous field sales, territory sales or account management experience.
• Experience with in the pet care, wildlife care, gardening, horticulture, DIY, FMCG or retail sectors would be advantageous.
• Strong relationship‑building and customer engagement skills.
• Commercially minded with a proven track record of achieving sales targets and KPIs.
• Excellent communication and presentation skills.
• Self‑motivated, organised and proactive.
• Strong planning and territory management capabilities.
• Confident delivering product demonstrations and retailer training.
• You will already be based in the South‑West of England – regions spanning across Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset, and Wiltshire.
• Full UK driving licence.
• Willingness to travel extensively throughout the territory.