VRM Account Manager; Customer Development

Position: VRM Account Manager (Customer Development)
Description Motability Operations are currently recruiting for an Account Manager to join our team in Bristol on a full-time, permanent basis. As an Account Manager, you are responsible for driving sales, growth, and retention across a blended portfolio of dealers, with a clear focus on higher-potential and developing accounts. You will build and execute sales strategies using insight and data to prioritise activity, understand buying behaviour, and convert opportunity into results.

Working closely with Relationship Managers, you will take strategic direction on priority accounts while leading day-to-day commercial conversations and collaborating with Growth Specialists and Development Managers to maximise performance of new or underperforming Dealers. The role requires a growth-first, commercial mindset. You will proactively manage your time to protect outbound sales activity, plan your day effectively, and focus effort where it delivers the greatest return.

Productivity is driven through disciplined prioritisation as well as delivery against clear KPIs. Salesforce is a core sales tool in the role. You are accountable for maintaining accurate CRM data and using it to target the right dealers, engage the right contacts, and deliver measurable outcomes, with clear ownership for portfolio performance. Main Responsibilities Sales Strategy & Portfolio Planning Develop and execute clear sales strategies for your portfolio, with particular focus on higher-value and higher-potential dealers.

Manage a blended portfolio of large, mid-tier, and developing dealers, tailoring engagement approaches by customer segment. Work in close partnership with Relationship Managers, taking strategic direction on priority accounts while leading day-to-day commercial conversations. Collaborate with Growth Specialists and Development Managers to maximise the performance of new, reactivated, or non-buying accounts. Use insight and data to identify why accounts are not buying, where effort should be focused, and how growth can be unlocked.

Dealer Engagement & Relationship Management (Key Focus Area) Own a structured programme of regular dealer engagement, including, daily and weekly calls as well as quarterly Microsoft Teams meetings with identified priority dealers within your portfolio. Where required, support face-to-face dealer meetings in partnership with VRM Relationship Managers, aligned to regional priorities, commercial opportunities, or higher-impact portfolio discussions. Ensure all dealer interactions are planned, documented, and followed up within CRM, with clear actions and outcomes recorded.

Regularly review your portfolio to ensure purchasing activity, pipeline opportunities, defleet readiness, claims trends, are effectively managed to drive growth and consistency. Growth Mindset & Commercial Focus Demonstrate a proactive, growth-first mindset. Prioritise sales, retention, and account development as the core purpose of the role whilst ensuring claims are effectively managed Lead confident commercial conversations that challenge, influence, and convert dealer behaviour both across sales and Claims interactions Recognise that sustainable capacity is created through prioritisation and focus, not just workload reduction.

Time Management & Productivity Plan and structure your working day to maximise outbound sales and growth activity. Balance portfolio engagement, follow-ups, meetings, and opportunity management through clear prioritisation. Take ownership of personal productivity beyond KPI measurement, making conscious decisions about where time is spent. Be able to clearly articulate how you create and protect time for growth activity within your portfolio.

CRM & Data Discipline (Salesforce) Use Salesforce as a core sales tool, not an administrative afterthought. Maintain accurate, current, and actionable CRM data, including contacts, decision-makers, activity, and opportunities. Use CRM insight to engage the right dealers, the right contacts, at the right time, supported by automated triggers (e.g. 7/30/60-day lapsed buyers). Understand that CRM data quality directly impacts sales effectiveness, forecasting accuracy, performance management, and team productivity.

Performance & Accountability Deliver against a simplified KPI framework, including: o Sales growth and portfolio engagement o Dealer retention and reactivation o Productivity and quality outcomes Meet agreed dealer engagement KPIs, including completion and quality of quarterly dealer Teams meetings, with performance reviewed through regular 1:1s and performance discussions with your Team Manager. Use performance data and dashboards to monitor results, identify improvement opportunities, and drive continuous development.

Be open to coaching, feedback, and ongoing improvement aligned to the CST DEV performance framework. Damage Claims & Issue Resolution (Portfolio-Based) Manage claims-related conversations on your own portfolio where required, focusing on clear…