Area Sales Manager

Area Sales Manager

Bristol, Somerset, Gloucester, Worcester, Devon

£35k to £40k + Excellent OTE + Car

This exciting, mid to high end kitchen brand is one of Europe's largest manufacturers of quality sinks, taps, worktops and kitchen accessories. Recognised for innovative design and best engineering, we are seeking a highly experienced and dynamic Area Sales Manager to lead commercial regional activities.

As a talented kitchen designer stepping into an area role, or an established area sales manager/business development manager, you will be responsible for developing and executing effective strategies to drive sales, increase profitability, and maximise market share.

• Work closely with the Sales Director to develop and execute the company’s commercial strategy, achieving regional sales targets and revenue growth.
• Develop and maintain key account relationships with existing and new independent showrooms, builders merchants, and house‑build clients.
• Identify and pursue new business opportunities within the existing client base and region, develop partnerships, and create market segments to expand the customer base.
• Monitor market trends, competitor activities, and customer needs to identify business opportunities and adjust strategies accordingly.
• Collaborate with the product development team to ensure the product portfolio meets customer requirements and remains competitive.
• Develop and maintain strong relationships with key head‑office colleagues, customers, and stakeholders.
• Lead pricing strategies, negotiations, and contract management to maximise profitability and maintain healthy margins.
• Work alongside the Sales Director and marketing team to develop and implement effective sales and marketing campaigns, enhancing brand visibility and generating leads.
• Develop CRM systems and processes to improve customer relationship management and maximise sales effectiveness.
• Analyse sales performance data, market research, and customer feedback to identify areas for improvement and drive continuous sales growth within the region.
• Prepare and present sales forecasts, budgets, and reports for the region.
• Ensure compliance with legal and regulatory requirements, industry standards, and ethical business practices.

• Proven experience as a Kitchen Designer, Area Sales Manager / Business Development Manager, or Account Manager within the kitchen, bathroom, or furniture markets.
• In‑depth knowledge of kitchen design, market dynamics, and trends.
• Strong business acumen and a track record of driving sales growth and profitability.
• Demonstrated ability to build and maintain strong relationships with customers and key stakeholders.
• Ability to implement effective commercial strategies.
• Outstanding negotiation, presentation, and communication skills.
• Analytical mindset with the ability to interpret complex data and make data‑driven decisions.
• Results‑oriented with a focus on achieving targets and delivering business objectives.
• Familiarity with CRM systems, sales forecasting, and reporting tools.
• Strong ethical standards and a commitment to integrity in business practices.