Commercial Relationship Manager

Reports to Commercial Director – Workforce with mentoring from Group Customer Relationship Manager

We are a well-established and trusted health economy partner, saving millions for reinvestment in health and social care through our Workforce, Financial, Care and Specialty Transformation businesses.

We are dedicated to improving the health economy through expert advisors, established technology, and best practice process improvement. Our work has also been recognised with numerous HR and Finance industry awards.

As a base all our employees work from the comfort of their own home. We now have over 400 employees based across the length and breadth of the UK, enjoying the flexibility of working remotely.

We are proud to say that we are currently the:

#1 Best Large Company To Work For in the UK

#1 Best Consultancy To Work For in the UK

We are a 3-star (out of
3) rated company by Best Companies, recognising Liaison Group as a ‘World‑class Company to Work For’.

Drive meaningful conversations. Build valuable relationships. Create commercial opportunities.

The Commercial Relationship Manager is a blended Business Development Representative (BDR) and Sales Development Representative (SDR) role. Its primary purpose is to secure well-qualified meetings for the Workforce Commercial team and create a consistent flow of relevant stakeholder conversations.

The postholder will work across warm and cold lead sources. This includes responding to inbound enquiries and stakeholders who engage through events or webinars; following up Commercial team approaches and existing pipeline opportunities; and making targeted cold approaches linked to campaigns, priority accounts and market activity.

The role requires confident outbound communication, strong organisation and disciplined follow-up, alongside fluency in using AI-enabled tools and processes to improve research, personalise outreach, manage activity and work efficiently. Success depends not only on the volume of meetings booked, but also on their relevance, quality, attendance and potential to progress a commercial opportunity.

• Contact and qualify inbound, event and webinar leads promptly, using the most appropriate mix of telephone, email and social media.
• Convert interest and engagement into qualified appointments, demonstrations or discovery meetings for Commercial team and other colleagues.
• Make targeted cold approaches following agreed campaigns, using relevant messaging and clear reasons for contact.
• Use AI-enabled tools appropriately to help tailor messaging and outreach to different stakeholders, campaigns and stages of the commercial opportunity.
• Build structured contact sequences and maintain appropriate follow-up until a meeting is secured, the lead is disqualified or a later action is agreed.
• Handle objections professionally, adapt communication style to different stakeholders and maintain a positive experience of Liaison Group.

• Follow up introductions, approaches and priority contact lists provided by the Commercial Team.
• Re-engage existing pipeline opportunities where contact has slowed, key stakeholders have changed or a new route into the account is required.
• Work with the Commercial Team to agree the purpose, target stakeholders and qualification criteria for each outreach activity.

• Identify relevant decision-makers, influencers, operational stakeholders and executive support contacts within target organisations.
• Maintain awareness of Liaison Workforce services, the NHS workforce market and the issues likely to create a reason for engagement.
• Use ethical, professional prospecting practices and…