Head of Wholesale

Growing Premium Fashion & Lifestyle Brand

An exciting opportunity to join a growing premium fashion and lifestyle brand at a pivotal stage in its development.

Working closely with the founder, you will set and deliver the wholesale strategy, build valuable partnerships and drive UK and international growth.

This role needs someone ambitious, hungry and hands-on. You’ll have the vision to identify where the brand should grow and the drive to make it happen — opening doors, meeting buyers, negotiating terms and converting opportunities into long-term business.

The Role

• Define and deliver the wholesale strategy alongside the founder, setting clear revenue targets and priorities for growth.
• Identify and secure premium stockists, department stores, independent boutiques and digital partners.
• Build a considered distribution network that supports profitable growth and strengthens the brand’s positioning.
• Personally lead sales appointments, collection presentations, negotiations and account development.
• Grow existing accounts through strong relationships, seasonal planning and proactive sell-through support.
• Own wholesale budgets, forecasting and reporting, maintaining a clear view of pipeline, sales and profitability.
• Negotiate commercial terms and agreements that protect margins and support lasting partnerships.
• Work closely with product, marketing and operations to align collections, stock and delivery with wholesale demand.
• Bring buyer feedback and market insight into range planning, pricing and future opportunities.
• Establish practical processes that allow the wholesale business to scale.

About You

• A proven track record of growing wholesale sales within premium fashion, accessories or lifestyle.
• Strong relationships with relevant buyers and the confidence to develop new connections across UK and international markets.
• Comfortable setting the strategy while remaining fully involved in day-to-day sales and account management.
• Hungry to win business, proactive in your approach and motivated by measurable results.
• Commercially sharp, with strong negotiation skills and an understanding of margins, forecasting and account profitability.
• Entrepreneurial and resourceful, with the flexibility to thrive in a growing, founder-led business.
• Able to balance ambitious growth with thoughtful distribution and protection of the brand.
• A collaborative approach, with the confidence to contribute ideas, challenge constructively and take ownership.
• Willing to travel for buyer meetings, selling appointments and industry events.

The Opportunity

A chance to work directly with the founder, shape the wholesale strategy and play a pivotal role in the brand’s growth. You’ll have real ownership, a visible impact and the opportunity to build something for the long term.