Marketing & GEO Consultant

Marketing Performance & GEO ConsultantCL9

Song AI & Data Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.  

Visit us at:  The Data & AI team:
The Data and AI revolution is changing everything. It’s everywhere – transforming how we work and play. Join Accenture and help transform leading organisations and communities around the world. Accenture Data and AI is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. The sheer scale of our capabilities and client engagements and the way we collaborate with the ecosystem, operate and deliver value provides an unparalleled opportunity to grow and advance.  

Accenture’s Data and AI practice covers the range of Data and AI skills, from Strategy, Data Science, Data Architecture, AI Engineering and Visual Insights. When combined with Accenture’s broader Strategy and Consulting practice, we are able to bring together the unique ability to drive end to end business change through the application of Data and AI.  You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.  

If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.  As a Marketing Performance & GEO Consultant, you will:
Bring a strong background in digital marketing performance, search and analytics, with the ability to help large organisations improve visibility, engagement and commercial outcomes across traditional search engines, AI-powered search and wider digital channels.  During client projects, you will be hands-on in assessing marketing and Generative Engine Optimisation (GEO) maturity, defining integrated GEO and SEO strategies, analysing performance, shaping content and technical recommendations, and supporting test-and-learn programmes.

You will connect brand visibility and customer discovery to measurable outcomes, helping clients build a sustainable optimisation capability for an AI-first search landscape.

Key Responsibilities:

· Design integrated marketing performance, SEO and GEO strategies aligned to client growth objectives, customer needs and priority journeys.
· Assess current marketing performance and AI-search readiness across content, technical, off-page, local, data, measurement, technology, governance and ways of working.
· Establish performance baselines across traditional search and generative engines, including brand presence, citation visibility, share of voice, referral traffic, engagement, conversion and commercial value.
· Create representative prompt sets and query taxonomies based on customer intent, products, services, topics and journey stages, and use them to identify visibility gaps and competitor opportunities.
· Conduct GEO and SEO audits covering content quality and structure, semantic relevance, entity clarity, authority signals, structured data, crawlability, accessibility and technical readiness.
· Translate audit findings into prioritised…