Senior Director of Performance Marketing & Analytics

Senior Director of Performance Marketing & Analytics

Join to apply for the Senior Director of Performance Marketing & Analytics role at Arvest Bank
.

Position is Monday through Friday from 8 am to 5 pm with the ability to work additional hours as project needs demand.

Location:

2950 S Elm Place, Broken Arrow, OK. Locations within Northwest Arkansas at either 5201 Village Parkway, Rogers, AR or 240 S Main St, Bentonville, AR can also be considered. Other locations may be considered for residents within the Arvest 4 State Operational Footprint (AR, KS, MO, OK).

Travel is expected as business needs require.

Pay: $190,505 – $238,130 per year (based on experience).

Benefits:
Arvest offers a comprehensive suite of benefits, including health, life, financial, and wellness benefits. For more information, see

The Senior Director of Performance Marketing & Analytics defines and executes the performance marketing, analytics, and performance marketing technology strategy to drive revenue‑producing activities across all business lines. The role will be responsible for maximizing marketing efficiency, campaign results, and the overall customer lifecycle journey while delivering profitable growth and customer acquisition.

• Direct the vision and strategic roadmap for the performance marketing technology infrastructure, including the effective utilization of Salesforce Marketing Cloud to maximize efficiency and growth.
• Define and lead company‑wide performance marketing strategies, integrating data, analytics, digital channels, and direct response to meet customer acquisition and deepening goals, with a strong emphasis on maximizing Return on Investment (ROI) and Customer Acquisition Cost (CAC).
• Oversee the marketing and growth analytics function, delivering actionable insights, performance measurement, and reporting for all revenue‑generating marketing programs. Lead executive‑level reviews on performance marketing effectiveness, translating complex data and analytical findings into strategic narratives that inform business decisions and future marketing investment.
• Evaluate and advocate for emerging Mar Tech platforms and capabilities that provide significant advantages in customer acquisition and growth. Conduct regular competitive analyses to benchmark Arvest against the technology, data capabilities, and performance of peer financial institutions and Fin Techs.
• Collaborate with business units and other marketing teams to align on data management, personalization goals, lead management workflow, and agreed‑upon marketing Key Performance Indicators (KPIs).
• Lead and manage direct reports and cross‑functional teams to execute the performance marketing vision and ensure accountability for strategic plans and desired business outcomes.
• Partner with Finance to develop business cases, testing scenarios, and budgets, operationalizing proven initiatives into the core marketing plan. Translate results and attribution data into prescriptive budget recommendations that maximize program spending efficiency.
• Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to job duties. This includes completing compliance training, adhering to internal procedures and controls, and reporting any known violations of compliance policies, laws, or regulations, including suspicious customer activity.
• Other duties and special projects may be assigned.

• Required:
  
  10 years of progressive marketing leadership, with 5 years in a senior leadership/director‑level role overseeing performance marketing and analytics within a financial or other regulated industry.
• Required:
  
  8 years of experience in marketing automation, database, direct marketing, and/or CRM execution.
• Preferred:
  Financial services or banking industry experience, including knowledge of compliance/regulatory constraints and the core banking customer lifecycle.
• Preferred:
  Proven experience leading cross‑functional teams (Marketing, Information Technology, Sales) and managing complex agency and Mar Tech vendor relationships.
• Preferred:
  Experience with Salesforce Marketing Cloud (SFMC) or similar Mar Tech platforms…