Product Development Manager

Credit First National Association (CFNA) is a private‑label credit card bank and the consumer credit division of Bridgestone Americas. CFNA provides consumer credit solutions for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, as well as customized retail credit services for over 8,000 tire and automotive retailers nationwide. Our Cleveland, OH office hosts more than 300 professionals who manage a successful private‑label credit card program.

We invest in our community and believe that meaningful philanthropy builds a better world and a proud brand.

• Sales, Marketing & Product Management

CFNA is a leader in financial services, committed to delivering innovative credit solutions that meet the evolving needs of our customers. As we expand our portfolio, we are seeking a Product Development Manager to lead the creation and launch of next‑generation credit card products. This role is key to driving innovation, differentiating our offerings, and capturing new market opportunities.

• Develop and execute the product roadmap for each of CFNA’s credit products.
• Own the end‑to‑end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
• Build business cases with financial modeling, customer insights, risk assessments, and competitive analysis to secure buy‑in from the Executive Team.
• Ensure products launch on time, within regulatory requirements and budget, and with strong adoption strategies.
• Partner with cross‑functional teams (Finance, Analytics, Marketing, Technology, Risk, Compliance, Operations) to bring innovative products to market.
• Identify market trends in the payments industry, competitive gaps, and customer needs to guide product enhancements and innovation.
• Drive ideation and concept creation for new credit card products, features, and customer experiences.
• Develop compelling value propositions that address unmet customer needs and differentiate our brand from the competition.
• Leverage customer research, feedback, and testing to shape product concepts to meet cardholder needs.
• Champion design‑thinking and customer journey mapping to deliver best‑in‑class experiences.
• Continuously refine offerings based on pilot learnings and post‑launch performance.
• Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
• Present product visions, prototypes, and business cases to executives and stakeholders.
• Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.

• Bachelor’s degree in Business, Finance, or a related field.
• 7+ years of experience in credit card product development, corporate strategy, or related roles.
• Proven track record in modeling, launching, and managing successful credit card products.
• Strong understanding of credit card economics and payment network operations.
• Excellent leadership, communication, and project management skills.
• Strong collaboration and relationship management abilities.

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic, and challenging work environment.
• Agility and work/life effectiveness and your long‑term well‑being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. We consider employment of all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

If hired, a Form I‑9 Employment Eligibility Verification must be completed at the beginning of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.