Marketing Coordinator

Marketing Coordinator

Are you a dynamic Marketing Coordinator ready to make a significant impact and build a lasting career with a growing, third-generation family-owned business with over 85 years of history? We're searching for a visionary who can elevate our brand, drive growth, and champion our deep-rooted commitment to both our loyal customers and the community we serve.

This isn't just a job; it's an opportunity to be the creator of our brand's future, shaping our narrative and connecting with our audience on a deeper, more personal level. You'll be instrumental in developing and executing comprehensive marketing strategies that fuel our success and reinforce our position as a leader in our industry.

A Small Company Atmosphere with Big Opportunities

At our company, you won't get lost in the shuffle. We foster a small company atmosphere where your contributions are highly visible and truly make a difference. While you'll be instrumental in developing and executing marketing strategies across the entire business, you'll also have the unique opportunity to help grow a new branch of the company, putting your stamp on its development from the ground up.

This role also offers the incredible advantage of working directly with the owner, providing you with direct mentorship, immediate feedback, and the chance to see your ideas brought to life with agility.

What You'll Do:

As our Marketing Coordinator, you'll wear many hats, leading a diverse range of initiatives designed to boost brand awareness, engage our community, and drive revenue. Your key responsibilities will include:

• Strategic Vision & Growth: Develop and implement innovative marketing plans that maximize profits and market share while prioritizing exceptional customer satisfaction – just as we have for 85 years.
• Brand Champion: Build and strengthen our brand awareness and positioning, ensuring a consistent and compelling message across all channels that reflects our rich history and values.
• Community Engagement: Organize and execute impactful community involvement events (e.g., Coats for Kids, U of M Masonic Hospital, Children’s Cancer Research Fund), demonstrating our ongoing commitment to giving back.
• Full-Funnel Marketing: Oversee and execute integrated marketing campaigns across all channels, including TV, radio, print, digital, in-store, SMS, and our mobile app. This includes managing external agency relationships and internal teams.
• Digital Leadership: Drive our digital presence through expert management of SEO, SEM, social media, online reputation, website maintenance (including basic HTML and SEO), and CRM.
• Content Creation & Storytelling: Lead the creation of compelling content across all formats—videos, graphics, signage, brochures, giveaways, and more—and craft engaging press releases that capture media attention.
• Public Relations & Spokesperson: Be the face and voice of our brand, building strong media connections and representing us in periodical TV appearances.
• Revenue Generation: Identify new retail and wholesale customer opportunities, generate leads, and develop persuasive promotions and offers that drive sales.
• Data-Driven Decisions: Manage a six-figure marketing budget, meticulously track billing, and provide insightful reporting to leadership to inform strategic decisions.

What You'll Bring:

We're looking for a highly motivated, self-starting individual with a proven track record of marketing success and a passion for making a difference in a family-oriented environment.

• Experience: 3-5 years of progressive experience in business, marketing, communications, or a related field.
• Marketing Acumen: Proven success in developing and executing comprehensive marketing campaigns, with a strong understanding of all aspects of the marketing mix.
• Communication & Leadership: Exceptional interpersonal, written, and oral communication skills. You're comfortable with public speaking, leading meetings, creating impactful presentations, and being the confident voice of our brand.
• Content & Design Expertise: Strong copywriting skills and proficiency in graphic design (Adobe Creative Suite: Photoshop, InDesign, Illustrator, & Canva) to create…