Head of Creative and Social

Location:

Brooklyn, NY — Midwood Office.

In‑office 5 days/week for the first ~3 months; hybrid 3 days in office after.

Top Foxx is a women‑owned eyewear brand creating fashion‑forward designs. Our slogan is “sunglasses with a solution”. We make luxury designs with functionality—sunglasses that float, tangle‑free aviators, foldable pocket‑size sunnies, mood‑boosting glasses, and more! We are a small, passionate team looking for an amazing person to build the brand from the ground up.

This entrepreneurial role will directly influence revenue and brand growth every single day. You will act as the creative right hand, setting a standard of accountability across the company and leading a small team to high performance. You will also personally create a large portion of the work—filming, directing, and editing founder‑led content, and producing high‑volume videos, graphics, and social assets that meet strict brand standards and drive measurable growth.

• Organic Growth and Social Strategy
  • Build and execute daily organic growth strategies, including viral hooks and scroll‑stopping concepts that increase engagement and reach continuously.
  • Direct, film, and edit fast turnaround short‑form videos, including consistent founder‑led content with the CEO.
  • Produce high‑volume Tik Toks and Reels, building both the company brand and the founder’s personal brand to help each other’s side‑by‑side growth.
  • Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.
  • Create high‑performing content using simple setups and minimal resources, creatively leveraging influencers when needed.
  • Dive across departments to identify opportunities that will drive the most sales.
• Creative Execution and Production
  • Ensure cohesive and elevated brand aesthetics and storytelling across all creative.
  • Edit and repurpose videos for Tik Tok, Instagram, ads, and You Tube to maximize output.
  • Create website and email graphics that support promotions, campaigns, wholesale line sheets, and strong click‑through performance.
  • Lead website creative and UX or UI visuals that improve conversions.
  • Product photography and photography oversight—directing photographers and videographers.
  • Keep all creative assets organized across shared drives and Asana.
  • Support other departments when needed. Small team, many hats.
  • Provide or guide strong copy as needed.
• Creative Leadership and Team Accountability
  • Set clear leading and lagging KPIs and KPIs that drive real performance. Constantly re‑evaluate to ensure true conversion impact.
  • Oversee influencer marketing, collaborations, and strategies to convert creators into affiliates through giftings only.
  • Hold team members accountable for deadlines, quality, productivity, and performance.
  • Challenge poor performance and raise standards across the team.
  • Review all creative before it goes live and give direct feedback daily.
  • Support leadership with clear, fact‑based assessments and solutions.
  • Solve problems quickly without waiting for instructions.
  • Participate in hiring decisions and help maintain a strong culture of ownership.
• Brand Direction and Product Design Creative
  • Contribute & execute creative ideas for product development—trends, colors, shapes, packaging, and design.
  • Support execution and operations around new product launches.
  • Create mood boards and support visual direction for launches.
  • Participate in early‑stage brainstorming and seasonal creative strategy.
• Startup Speed and Resourcefulness
  • Create high‑quality content with simple tools and execute quickly using minimal resources.
  • Solve creative challenges like a growth hacker by finding ways to make something from nothing.
  • Work with urgency and ownership.
  • Produce consistent high‑volume output each week.

• Experience in fast‑paced startup/DTC eCommerce environments where priorities shift quickly and execution is constant, with a positive upbeat attitude.
• Mastery of Tik Tok and Instagram growth. Understanding hooks, pacing, retention, and what truly converts.
• Strong graphic and video design ability through Adobe Suite, Cap Cut, or equivalent tools.
• Ability to film, edit,…