Marketing Manager

About Justrite Safety Group

At Justrite Safety Group
, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.

The Marketing Manager will develop and oversee the implementation of the business marketing strategy and product marketing in accordance with the company's overall goals and values that boost brand awareness and drive growth. This includes developing effective product positioning strategies, composing relevant messaging that highlights product value propositions, and designing effective programs, product launches and events that reach the business unit's target audience.

This role will engage corporate communications, events and marketing operations teams by providing clear briefs for the creation, production and dissemination of marketing collateral, communications and events with a heavy emphasis on demand generation. Further, they will collaborate with the VP of Strategic Marketing and other business unit marketing managers to create a center of marketing excellence.

The Marketing Manager is responsible for the achievement of communications and marketing mission, goals, and financial objectives and ensuring evaluation systems are in place related to these goals and objectives and report progress.

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets.

As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

• Develop and implement a long-term business unit marketing and action plan including identification of target audiences and industries
• Articulate and communicate key value propositions and distribution on relevant channels and measure the results that build brand awareness, generate leads and drive engagement with all categories of customers
• Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement
• Marketing Communication

• Direct and manage broad-based marketing initiatives to meet pipeline requirements of varied account segments. Establish intimate knowledge of our database of marketing leads to uncover new opportunities for engagement

• Manage and oversee the development of all brand publications including digital and social media using strong creative intuition and coaching creative development in others

• Partner with corporate marketing and events through creative briefs for external messages including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts and marketing collateral

• Product Marketing

• Work with product management team to develop the product content roadmap detailing campaigns, product launches and events.

• Provide marketing strategies for all launches of new products and releases for both internal and external markets and maintain knowledge of all competitor activities and ensure adherence to customer requirements.

• Support the integration and optimization of PIM systems (product information management), ensuring accurate and up-to-date product information is available to distributors.

• Track and report out results across the entire buyer's journey analyze dashboards to understand where opportunities for further optimization and engagement exists

• Budget Management and Reporting

• Develop short- and long-term plans and budgets for the communications and marketing program and its activities, monitor progress, and evaluate performance.

• Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact.

• Accountable for planning and managing budget for headcount, hiring and overall department resources either internal or external

• People and Team Development:

• Manages expectations, performance and result-focused marketing programs through a team of individual contributors' roles. Initiates…