Director of Sales Strategy; Waco

Director of Sales Strategy

Texas State Technical College

The Director of Sales Strategy leads the development and execution of strategic sales initiatives that advance TSTC's mission of delivering innovative education and workforce training. This role collaborates with leaders across divisions to design go-to-market strategies for credit programs, workforce training, and dual enrollment programs.

• Consult, advise, and co-develop sales strategies supporting revenue-generating activities, including credit programs, workforce training, dual enrollment, bookstore, and foundation initiatives.
• Collaborate with Marketing, Creative, and Digital teams to align messaging, campaigns, and outreach with sales objectives.
• Analyze competitive landscapes and market opportunities to inform program positioning and growth.
• Partner with senior leaders to design and implement launch strategies for new programs and campuses.
• Develop rollout and sales execution plans for new technical and workforce programs.
• Coordinate cross‑division launch activities to ensure readiness, visibility, and market adoption.
• Work closely with Enrollment and Instructional teams to design and support sales execution strategies.
• Define sales activities, processes, and tracking mechanisms to measure impact and outcomes.
• Provide clear reporting and insights on sales performance to leadership teams.
• Design and implement sales training programs for recruiters, faculty, and other team members engaged in sales processes.
• Build training modules to strengthen consultative selling, relationship management, and program value communication.
• Collaborate with leadership to set enrollment targets and support capacity planning.
• Lead enrollment forecasting, leveraging data and analytics to inform institutional planning and resource allocation.
• Serve as the bridge between institutional leadership, Enrollment, Instruction, and Marketing divisions to ensure alignment of sales strategy with institutional priorities.
• Provide thought leadership on sales methodologies, pipeline development, and strategic planning.

• Bachelor’s degree or equivalent experience in Business, Marketing, Education Administration, or related field.
• 7+ years of progressive experience in sales strategy, enrollment management, or market development.
• Proven experience designing and implementing go-to-market strategies in higher education or workforce training sectors.
• Demonstrated success in enrollment forecasting, capacity planning, and sales operations.

• Experience designing and delivering sales training programs.
• Knowledge of higher education enrollment models, workforce training markets, and dual enrollment programs.

• Strategic Planning & Execution:
  Develops and implements long‑term sales strategies aligned with institutional goals.
• Collaboration & Influence:
  Effectively partners across multiple divisions to achieve unified objectives and drive results.
• Analytical
  
  Skills:
  
  Translates data and market insights into actionable plans and enrollment forecasts.
• Communication & Presentation:
  Conveys sales strategies and performance results clearly to diverse stakeholders.
• Leadership & Alignment:
  Provides thought leadership, fosters accountability, and ensures alignment with institutional priorities.
• Innovation & Problem Solving:
  Identifies opportunities to optimize sales processes and improve enrollment outcomes.

Must be able to remain in a stationary position for extended periods. Frequently operates computers, cameras, and other standard office or creative equipment. Occasionally moves equipment weighing up to 25 pounds for events or on‑site productions. May be required to travel between TSTC locations or to event sites as needed.

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender…