Digital Marketing Analyst

* Come explore opportunities within committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
*** Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:
**** Position Overview****:
** The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. Collaborate with Digital Product to plan and track feature success, Marketing to evaluate campaigns, and Performance Marketing to optimize spend and targeting.
** At Brunswick, we have passion for our work and a distinct ability to deliver.
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* Essential Functions:

* Data Collection & Validation  + Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).  + Ensure data quality and consistency across dashboards and reports.
* Campaign Analysis and Optimization  + Analyze digital marketing campaigns across channels (e.g., Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.  + Provide data driven recommendations for A/B testing and multivariate testing to optimize campaigns and improve conversion rates.  + Use data to identify growth opportunities and recommend changes to improve marketing outcomes.
* Data Collection and Reporting  + Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA and ROAS.  + Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.  + Track user behavior and engagement, providing insights into customer journeys and conversion rates.
* Strategic Alignment  + Collaborate with marketing, performance marketing, and product teams to support data-driven strategies.  + Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.  + Support cross-functional teams in setting KPIs and determining campaign goals.
* Forecasting and Budgeting  + Conduct performance forecasting and develop models to project marketing ROI and channel-specific growth.  + Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.
* Market and Competitor Analysis  + Analyze market trends, customer demographics, and competitor performance to provide actionable insights.  + Identify new digital marketing opportunities and suggest improvements based on industry best practices.
* Insightful Analysis & Storytelling  + Translate complex analyses (segmentation, funnel drop off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.
** Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
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* Required Qualifications:

* 2+ years of professional experience involving marketing data mining, analysis, and reporting.
* Experience with Azure Synapse, Google Analytics 4, Google Tag Manager, and website tagging debugging tools.
* Working knowledge of statistical concepts that impact the accuracy of data analysis (for example: significance testing, sampling methodologies, and using sample weights).
* Experience reviewing, cleaning, and structuring data for analysis; experience with advanced analytical techniques, such as regression and cluster analysis, a significant plus.
* Proficient with Python, SQL and familiarity with other programming languages a plus.
* Data visualization experience in Power BI a significant plus.
* Extreme attention to detail and a passion for using data to inform and influence.
* Strong written and oral communication skills and ability to effectively convey complex and data-related concepts to a variety of technical and non-technical audiences.
* Excellent time management and organizational skills.
* High degree of flexibility and maturity, with the ability to work…