Store Manager, Area Manager
Listed on 2026-10-17
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Sales
Area Manager -
Management
Area Manager
Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves. If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you're ready to take your seat at La-Z-Boy Incorporated.
Job SummaryCreate customers for life, one exceptional experience at a time by wearing the leadership CAP of character, attitude and passion to coach and train a high-performance sales team focused on creating moments of magic and meeting or exceeding company goals. This team’s success is built on a belief system that the Selling Process is foundational, and team selling is our competitive advantage.
This role involves upholding company policies and procedures, as well as embodying customer service and sales philosophies of the organization. Key responsibilities include recruiting, training, managing, and leading a team through designated methods, programs, creativity, and coaching.
KEY RESPONSIBILITIES (other duties as assigned):
Goal is King Track your store GOAL daily/weekly to ensure performance metrics are being achieved and the store is on pace for achieving monthly GOAL. Regularly communicate store performance to GOAL daily and ensure everyone on your team is up to date on the store’s current pace/performance. Meet or exceed daily and monthly store GOAL by team selling. Execute the Comfort Compass process with every customer.
Maintain and surpass the store’s minimum average ticket. Maintain and surpass the store’s minimum DPC, IH, and TLAR percentage. Team Selling Actually participate in team selling and assisting customers every day. Execute drive-bys, crash the party, and third-party endorsements with your fellow sales team. Execute, assist, and encourage sketching with your fellow sales team. Execute and assist with fabric and/or leather and TLA selections with customers.
Encourage in-home design consultations. Help overcome objections that lead to the consumer making a buying decision. Coach as many customer interactions as possible in a timely manner using "Take the Temperature" and "Feedback Model". Accept appropriate intervention when needed from Sales Manager, Sales Lead, District Sales Manager, Director of Design, and/or President of Sales to execute our team selling culture.
Have fun while team selling. Accountability Hold sales team accountable to follow La-Z-Boy standards of the Comfort Compass. Review daily goal analysis with the entire sales team daily. Execute a monthly coaching session with each Sales Consultant and record in the coaching log. Execute a monthly meeting with Sales Leads and Design leads to identify performance gaps and coaching opportunities.
Ensure that the store achieves store GOAL each month. Ensure daily traffic counts are accurate by keeping Door Counts / Trackwell updated. Report all continuing performance gaps and questionable areas to the District Sales Manager and or President of Sales. Recommend necessary progressive discipline to the District Sales Manager and or President of Sales.
All Sales Managers are expected to strive to reach the store’s sales goal each month. All Sales Managers are expected to partner with the Director of Design to ensure the IHD program maintains or surpasses IHD goals and expectations. All Sales Managers are expected to achieve protection goals. All Sales Managers are to complete the 10-week training,…
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