Digital Innovation Fellowship - Kbtx

About Gray Media:

Gray Media, also known as Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KBTX Media operates the CBS and CW affiliates in Bryan‑College Station, Texas, serving an 18‑county area known as the Brazos Valley. For over 65 years, KBTX has been the ratings leader and dominant choice for local news and entertainment. Our team produces six newscasts each weekday, three each weekend, a breaking‑news digital channel, and a daily lifestyle show, totaling more than 40 hours of programming each week.

KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA, and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. In 2023, the station was honored to receive a National Edward R. Murrow Award, three regional Murrow Awards, a National Gracie Award, and the Texas Association of Broadcasters’ Bonner McLane Public Service Award.

KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year. KBTX has helped launch the careers of many well‑known journalists, meteorologists, and network and production executives, and takes pride in helping talent grow quickly into the nation’s largest television markets.

KBTX News is excited to welcome a Digital Innovation Fellow to our newsroom. In this part‑time role, you’ll spend a year working alongside KBTX’s national Murrow Award‑winning digital team to create innovative, sustainable strategies for sharing local news with new and non‑traditional audiences. You’ll also craft digital and streaming projects designed to boost cross‑platform viewership.

• An eye for future trends and a mind for innovation, with the ability to balance the need for practical newsroom applications
• Produce compelling content for all digital platforms, including the station website, streaming apps, news app, including video and push alerts
• Write accurate, grammatically correct, editorially sound AP‑style news stories
• Respond quickly and efficiently to developing news; accurately report breaking news on digital and social platforms
• Create engaging content for social media platforms
• Strong understanding of SEO strategies
• Ability to collaborate with editors, reporters, producers, and other news staff to ensure the most accurate and updated information is reflected on the station’s digital properties
• Uphold the station’s high journalistic standards
• Other duties as assigned

• Bachelor’s Degree in Journalism or related field, or in the final year of a Bachelor’s program
• Excellent writing and copy‑editing abilities in adherence with AP Style guidelines
• Video editing skills
• Demonstrated video sourcing and production abilities
• Intimate familiarity with content management systems
• Demonstrated ability to adjust strategy and implementation based on evolving needs
• Ability to work with others to achieve a common goal
• Excellent verbal and written communication
• Ability to tailor content production to target specific distribution platforms, including social media
• Knowledge and understanding of the latest social media platforms and trends
• Schedule flexibility

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