Web Specialist II

** Job Title
** Web Specialist II
** Agency
* * Texas A&M University Health Science Center
** Department
* * Com Marketing and Communications
** Proposed Minimum Salary
** Commensurate
* * Job Location
** Bryan, Texas
** Job Type
** Staff
* * Job Description
**** Our Commitment
** Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are:
Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.  
** Who we are
** As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery.  
** What we want
** The Web Communications Specialist II, under direction, manages architectures of websites, including content management system (CMS) and advising/supporting Naresh K. Vashisht College of Medicine staff to integrate business processes through web delivery (designing web forms, etc.). Writes web content with working knowledge of search engine optimization (SEO). Publishes a variety of graphical imagery, animations and other multimedia-rich applications.  
** What you need to know
**** Travel:
** This position may require occasional travel.
*
* Schedule:

** This position may require work beyond normal office hours and/or work on weekends.
** Responsibilities:
**** Digital Platform Administration:
*** Coordinates the maintenance, efficiency, and functionality of the Naresh K. Vashisht College of Medicine’s digital architecture (website, digital signage, calendar, email marketing and intranet)
* Administers and/or completes digital-technology-related work requests submitted by departments, centers, and programs
* Coordinates and administers user access control
* Creates electronic forms that serve the various needs of the college
* Maintains those forms and helps to collect necessary information to be relayed to various digital integrations
* Maintains the Site Improve account to ensure repair and enforcement of broken links, misspellings, accessibility, issues, and content policies
* Provides “real time” resolution of “bugs” and user problems based on user requests - reports and communicates the resolution to impacted parties
* Monitors, assesses, and reports on website analytics.  
** Content Proofreading, Editing and Maintenance**:
* Reviews and edits existing and new web content for readability, accessibility and adherence to editorial style standards
* Utilizing SEO data, makes recommendations on content updates
* Assists with making web content updates and corrections
* Works in Site Improve to make improvements such as correcting broken links and spelling mistakes and improving readability, accessibility and search engine optimization
* Assists with reviewing and editing digital signage, calendar, email marketing and intranet content for readability, cohesiveness, accessibility and adherence to editorial style standards  
** Content Creation:
*** Writes new digital content to fill content gaps and meet business needs for the college
* Creates content for existing and new websites and intranets
* Also assists with creating content for digital signage, email and other digital content delivery methods as needed
* Aligns digital content closely with the school’s campaigns  
** Content Strategy:
*** Assists with content strategy, which ensures that each piece of content supports the university’s mission and strategic plan and is high quality, useful and effective
* Audits web content to identify content gaps and changes needed…