District Manager, -Premise - Arizona

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The Commercial Luxury (On-Premise) District Manager is responsible for driving growth, distribution, visibility, and brand advocacy for Trinchero Family Wine & Spirits Premium Luxury and Heritage portfolios within a defined geography. This role serves as the face of the Commercial Luxury business in market, focusing on high-impact regional on-premise accounts, independent restaurants, hotels, fine dining establishments, influential wine bars, and select fine wine retailers.

The Commercial Luxury District Manager operates with a 75% focus on Premium Luxury brands and a 25% focus on Heritage and opportunity brands, building lasting customer relationships, creating best-in-class brand activation programs, developing distributor capabilities, and delivering exceptional execution in market.

This is a highly visible field-based position, spending approximately 80% of working time in-market engaging customers, distributor partners, trade professionals, and consumers.

The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

• Assist and execute strategic business plans for key regional on-premise accounts, independent restaurants, hotels/resorts/country clubs, wine bars, and select fine wine retailers.
• Secure new placements, expanded distribution, by-the-glass features, menu visibility, and promotional opportunities for Commercial Luxury brands.
• Build strong relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
• Identify white-space opportunities and develop account-specific growth plans.
• Drive profitable depletion growth while maintaining focus on premiumization and brand equity.
• Serve as the primary Commercial Luxury expert for distributor partners within assigned markets.
• Conduct ride-withs, coaching sessions, sales meetings, and training programs to improve distributor execution.
• Collaborate with distributor local teams to identify opportunities, remove execution barriers, and maximize Commercial Luxury performance, share of mind and share of menu.

• Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
• Deliver compelling wine and spirits education that builds confidence, advocacy, and recommendation rates.
• Support trade tastings, staff trainings, distributor education, and market workshops.

• Plan and execute impactful consumer events, wine dinners, tastings, festivals, and market activation programs.
• Create memorable brand experiences that drive awareness, trial, and loyalty.
• Partner with marketing and distributor teams to ensure activations align with brand strategy and return-on-investment expectations.
• Leverage local market insights to tailor programs to target consumers and accounts.
• Execute best-in-class market programs that elevate visibility and distribution of priority brands.
• Monitor competitive activity, market trends, and emerging luxury consumption opportunities.
• Provide marketplace intelligence and recommendations to leadership.
• Use sales tools : MS Office, KARMA, Trinchero Asset Portal (TAP), Datassentials, Circana, and Power BI to create fact-based selling stories, grow existing business, identify new opportunities, and track key marketing programs.
• Use Target and Key account lists, along with brand priorities, to proactively plan the fiscal year, month, week, and each selling day.