Product Manager; Bilingual in Korean
Listed on 2026-01-01
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Marketing / Advertising / PR
Marketing Manager, Product Marketing -
Business
Product Manager (Bilingual in Korean)
Pulmuone Foods USA, Inc. is seeking a Product Manager with bilingual Korean language skills to join our team. Pulmuone’s mission is to create a healthy future for people and the earth with wholesome foods. Our brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals.
Location:
Los Angeles, CA
- Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
- Set and manage P&L targets by categories and channels.
- Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
- Conduct category‑specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
- Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D.
- Develop new product marketing plan and develop strategies to communicate with consumers.
- Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross‑functional teams and outside agencies.
- Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.).
- Develop and recommend product positioning, packaging, and pricing strategy to produce long‑term market share.
- Develop and maintain a strategic 3‑year plan to support growth and profitability targets by innovating and maintaining new products.
- Manage product lifecycle including product improvements and SKU rationalization.
- Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
- Develop and direct marketing/sales collaterals such as sell sheet, brochure.
- Manage archive to ensure all artwork designs and marketing materials remain current.
- Develop annual marketing budget and deliver all marketing activities within the budget.
- Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
- Passion for food is a must!
- 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in the food industry.
- 3 years of B2C or B2B experience and basic P&L knowledge.
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
- Excellent verbal, written communication skills and presentation skills.
- Ability to accomplish tasks in a timely manner and meet deadlines.
We offer competitive pay and benefits package, including health (~80‑90% company paid) for employee and dependents, dental, vision, life insurance, long‑term disability, company match 401K plan, vacation, floating holidays, and company holidays.
Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.
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