Senior Art Director Buffalo, NY

Senior Art Director job at Viaduct, An Aleron Company. Buffalo, NY.

Seeking a creative and strategic Senior Art Director to shape and execute our visual identity across multiple touch-points. This role will lead the design of product packaging, digital advertisements, and custom digital artwork while defining brand aesthetic through thoughtful color palettes, typography, and visual elements.

• Develop and design product packaging that aligns with branding and market positioning.
• Create compelling static digital advertisements for web placements.
• Produce custom digital artwork to support marketing campaigns.
• Establish and maintain brand identity guidelines, including color palettes, typography, and overall visual direction.
• Collaborate with marketing and leadership teams to ensure brand consistency across all creative assets.

• Minimum 4 years of professional experience in graphic design, branding, or related fields.
• Strong portfolio showcasing expertise in product packaging, digital advertising, and brand identity development.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Ability to think strategically about design and its impact on brand perception.