Product Marketing Director

Base pay range

$/yr - $/yr

At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide.

We focus on delivering insights, relevance, empathy, scale, and trust in everything we do, transforming communication in higher ed because reputation is a mutual responsibility and the right insights fuel measurable outcomes.

As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive positioning, messaging, and go‑to‑market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you’ll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers.

This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you’ll scale the function into a strategic growth engine—deepening market insights, sharpening our narrative, and elevating influence across higher ed.

• Lead Product Positioning & Narrative: Develop clear, compelling insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. Translate complex capabilities into simple, powerful stories that resonate with higher‑ed buyers, inform the market, and differentiate Mongoose.
• Drive Go‑To‑Market Strategy & Execution: Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with priorities. Define launch tiers, orchestrate cross‑functional readiness, and deliver clear assets that equip the field to win.
• Lead Lifecycle & Segment Strategy: Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention. Craft segment‑specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage, driving new business, expansions, and renewals.
• Build High‑Impact Sales Enablement: Create messaging frameworks, competitive positioning, objection handling, pitch decks, battle cards, and training programs that empower Sales to tell a strong, consistent, value‑driven story. Ensure the team has what they need—when they need it—to convey value confidently, handle competitive pressure, and close deals.
• Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross‑sell and up‑sell motions. Build campaigns, resources, and programs that help customers unlock the full value of the platform and expand usage over time.
• Turn Insights Into Strategy: Be the voice of the market internally—bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. Analyze data across channels, distill it into actionable recommendations, and ensure we’re building and messaging for what higher ed truly needs.
• Elevate Mongoose’s Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. Collaborate on thought leadership, support demand generation efforts, and help define narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful…