Search Engine Optimization; SEO Specialist

Search Engine Optimization (SEO) Specialist

Locations: Buffalo NY, Rochester NY, Syracuse NY

At Evolution Marketing
, (5 star rated company located in Rochester NY) we don’t just keep up with digital trends—we set them. We’re a fast-growing, full-service marketing agency and website company. We help businesses scale through smart, results-driven strategies. Our team thrives on creativity, data, and a deep understanding of what drives organic growth. If you’re passionate about SEO and want to work in a collaborative environment that values innovation, we want to meet you.

We’re looking for a highly motivated and experienced SEO Specialist to join our growing team. This person will be responsible for executing and refining SEO strategies that drive measurable results for our clients across a variety of industries.

• Develop and implement effective on-page and off-page SEO strategies
• Conduct thorough keyword research and competitive analysis
• Write and optimize website content, metadata, and structure for improved search visibility
• Audit websites to identify technical issues and areas for improvement
• Create and manage link-building campaigns and outreach strategies
• Collaborate with content creators, web developers, and PPC teams to ensure SEO best practices are integrated into all campaigns
• Monitor performance metrics and create comprehensive SEO reports
• Stay up to date with the latest algorithm changes and SEO trends

• 3+ years of hands‑on SEO, content writing, or project coordination experience (agency experience a plus)
• Strong knowledge of SEO tools like Moz, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics
• Experience using project management platforms (e.g., Click Up or Asana)
• Proven track record of increasing organic rankings and traffic
• Familiarity with HTML, CSS, and CMS platforms
• Excellent analytical, problem‑solving, and organizational skills
• Strong communication and client‑facing skills
• Ability to manage multiple projects and deadlines effectively
• Experience with local SEO, eCommerce SEO, and You Tube/Video SEO
• Familiarity with schema markup and Core Web Vitals
• 401k
• Health, Dental and Vision available
• Competitive salary based on experience
• Flexible work environment (remote/hybrid options)
• Ongoing professional development and training
• Creative, collaborative team culture
• Opportunities for growth within a fast‑paced agency