Manager, Tagging and Analytics

Manager, Tagging and Analytics

Remote | USA

Head of Analytics and Insights - Smart Digital

Full-time

As the Manager, Tagging and Analytics, you will serve as the guardian of data quality and tagging governance for our retail analytics ecosystem. You will be the central point of contact for all tagging initiatives, working across internal teams and external vendors, to balance strategic vision with meticulous attention to detail and tenacity to ensure proper tagging produces consistent data. This data will inform advanced analytics across programs within the Smart Digital business portfolio.

As the Manager, Tagging and Analytics, you will directly influence the quality and reliability of our retail analytics infrastructure. Your work will enable better business decision-making by ensuring that clean, standardized, and verified data flows through all our analytics systems. You will establish yourself as the subject matter expert on tagging governance, empowering business partners and technical teams with clear standards and best practices.

By maintaining rigorous data hygiene protocols and managing strategic vendor relationships, you will reduce analytics errors, improve data trust across the organization, and position our retail analytics function as a trusted source of truth with clients and partners.

• Tag Governance & Accuracy
• Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.)
• Data layer validation
• Release management
• Monitoring tagging defects, QA, and troubleshooting
• Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance
• Governance frameworks and standards enforcement
• Current-state privacy and consent compliance
• Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture
• Measurement Strategy & Analytics
• Defining what should be measured
• Building tagging specifications
• KPI alignment across internal teams, vendors, and clients
• Customer journey instrumentation
• Prioritization and roadmap development
• Training and enabling stakeholder teams on tagging standards and best practices
• Communicating data quality status and defect trends to stakeholders/clients
• Future-State Architecture
• Evaluating server-side tagging
• Data collection architecture
• Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection
• Evolving privacy and consent architecture
• Scaling measurement capabilities
• Leadership Responsibilities
• Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value
• Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals
• Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately
• Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements
• Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management

• 6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices
• 2+ years of hands‑on experience with GA4 (Google Analytics
  4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and…